JP Morgan analysts also estimated that around 10% of the stream is fake and was produced by devices programmed to play songs over and over again.
Listening translates into earnings on Spotify, and that is why many have wondered whether or not there are tricks to increase income even without a well-fed audience of fans. Among them also the analysts of J.Morgan who published their research in the Financial Times. They have calculated that they are enough 30 seconds of play and software programmed to listen 24 hours a day repeat a song, to earn approximately 1200 dollars a month. The findings show how artists, or even regular users, could manipulate the Swedish music company’s royalty structure. Daniel Eck, CEO of the streaming giant, denied everything. In
According to the official website Spotify pays two types of royalties: recording and publishing. “Contrary to what you may have heard, Spotify does not pay royalties to artists per play or stream. The royalty payments artists receive can vary depending on how their music is streamed.” He adds: “In many cases, payments Royalty payments are made once a month, but exactly when and how much artists are paid depends on the agreements with his record label or distributor.”
Not only that, JP Morgan executives also estimate that around 10% of streaming is fake, produced by devices programmed to play songs over and over again. Therefore, behind the evaluations there would not be real users, but rather software that is used to make increase profits. Spotify responded: “Artificial streaming is a long-standing issue across the industry and Spotify is working to remove it from our service.”
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The Spotify AI Scam
The problems for Spotify have increased with artificial intelligence. In fact, it is now possible, with the right tool, to reproduce anyone’s voice and by exploiting the fame of artists it is possible to inflate profits. The Heart On My Sleeve case proves it, the song is fake, Drake didn’t write it, The Weeknd didn’t write it, but if you listen to it, they’re the ones singing over it.
In fact, the song was composed by aartificial intelligence generative company that sampled the voices of the two artists, is behind the project @ghostwriter, a user who after producing the song decided to upload it to all platforms. The song went viral and was streamed on Spotify. 629,439 times before being removed. With Spotify’s lowest royalty rate, $0.003 per stream, @ghostwriter earned approx. $1,888. The song has now been removed from Apple, Deezer, Tidal, TikTok, Spotify and YouTube.
As he explained Jani Ihalainencopyright lawyer, to the BBC: “Current legislation is not adequate to deal with deepfakes and potential problems in terms of intellectual property and other rights.” tony riggprofessor and music industry consultant, added: “Perhaps the most worrying aspect of this case is the weakening of moral rights. If someone can imitate you, your brand, your sound and your style, everything could become very complex “.