It was quite a scam. A two-piece bathing suit that exposed her navel. No one dared to wear it in public and be recorded as an obscene woman in history. But on 5th July 1946 something changed. A woman plucked up courage, took those two pieces of cloth, put them on and posed in front of the astonished public and the regressive society in a garment that would liberate the female body.
The bikini as we know it was invented by the French. Was Jacques Heim which, inspired by the nuclear race that spawned cold war, “Atomic”, created “the world’s smallest swimsuit”. A two-piece model that exposed Abdomen, But still covering the navel. Mechanical Engineer louis reardwho ran the business of lingerie True to her mother’s femininity, she stepped forward and showed her navel for the first time, which would pave the way for the first bikini in history.
this word comes a body of land in the marshall islands where the united states began test nuclear weapons, which is called Bikini Atoll. The engineer chose the name precisely because he assumed that his creation would be a complete revolution, a creation as explosive as a bomb.
A ‘bomb’ that literally shook half of Europe. since July 1946 stripper and dancer from casino de paris, michelin bernardiniagreed to wear the first official bikini in history, which It included newsprint images, Public opinion was shocked. Several countries banned it, such as Spain, Italy and Portugal. And in other more progressive neighboring countries, such as the French, it was difficult for women to start walking the beaches showing their navels.
First bikini on the big screen
Not only were women in the street reluctant to wear this new garment, but actresses also refused to do so on several occasions. Esther Williams, known as the “Hollywood Siren”, flatly refused to wear it. But, slowly with time the bikini started appearing sporadically.
brigitte bardot He allowed himself to be photographed with her, but she was another actress, Ursula Andress, which really elevated it. This was due to his appearance in the film James Bond dr no, in which she comes out of the sea wearing a white bikini with a large knife dangling from it. this happened in a year 1962: It was the first time that bikini appeared on the big screen.
Marilyn Monroe was also one of Brand new bikini pioneer in Hollywood. Just like Pamela Anderson, Ava Gardner or Rita Hayworth. It was important for some actresses to wear a bikini, so it began to become popular in the early 1960s, following the reluctance caused by this new design.
Swedish women’s revolution in Benidorm
Spain banned bikinis on the country’s beaches following a revolution that began in neighboring countries in the 1950s. By that time, Benidorm was no longer a small fishing village. Due to its good weather, it was a favorite destination for European, especially Swedish, holidays, which brought many economic benefits.
Sweden was one step ahead. While wearing a bikini was objected to and even banned in Spain, she displayed her body on the beaches. Thus, the mayor of Benidorm at the time, Pedro Zaragoza, realizing that using it was a tourist attraction, decided to ignore it, so European tourists usually used bikinis.
but one day Judith Marjorie RobertsA 21-year-old British woman was fined 10,000 pesetas by police for public scandal after she approached a Benidorm beach bar in a bikini to ask for a soft drink. There was such an uproar that even the British consul intervened as they considered the sanction “disproportionate” and the matter went to court, where it was decided that the fine was reduced to 4,000 pesetas.
in the end An ordinance was issued in 1952 Which made Benidorm’s beaches a bikini-free zone. But it wasn’t until the 60s that women incorporated the bikini into their wardrobe, where it remains to this day.