The Business of Fame – El Financiero

A few years ago, a survey conducted in the United States and the United Kingdom revealed that approximately thirty percent of children wanted to become YouTubers when they grew up, while eleven percent wanted to become astronauts. We should not be surprised that thousands of children today grow up with aspirations to become influential.

An influencer by definition is a person who has the ability to influence potential buyers of a product or service, promoting or recommending items on social networks. While there can be debate on who are the most important influencers today, if we talk about the highest paid people, Cristiano Ronaldo tops the list, followed by Selena Gomez, Kylie Jenner, Leo Messi and Dwayne ‘The Rock. ‘It’s Johnson. What’s interesting about this list is that Cristiano and Messi are footballers, The Rock is an actor, Selena Gomez is a singer and actress, and Kylie is now a businesswoman, born into one of the most notorious families in Hollywood. And he made headlines in the media. attention in recent years. decade. So although they have different professions, they all have one thing in common: they’re famous.

Fame has become an aspiration among the younger generation. In the past, fame came as a result of being influential in an achievement, career, or profession, but today it is short-lived, accessible, and prestigious. There is no one formula or way to achieve this, social networks allow any person or event to go viral overnight. And while the democratization of voices and information is certainly a positive thing, the problem arises when the voice of an influential person is considered as trustworthy as the voice of an expert. For example, the advice of a doctor who has studied for years, gained expertise, treated patients and supported his or her viewpoint based on experience and science, now carries the same weight as the voice of an influential person. One who recommends or promotes something. Without being aware of the consequences or side effects.

In addition, there are professions that have a purpose, such as doctors, who take the Hippocratic Oath to do no harm, or journalists, who pursue their profession with the mission of discovering the truth and informing the world. A doctor or journalist may become an influential person by being exceptional in their profession, but their purpose goes much further. Wouldn’t it be a better practice to teach future generations to find their purpose and be extraordinary in it? Of course fame brings money and notoriety, but should fame be such a goal? And not the result of singularity? The business of fame will continue to evolve, it will be interesting to see how the goals and aspirations of the next generations evolve.