New York, 10 August 2023 /PRNewswire/- Grammy Award winning actress, businesswoman and musician Ariana Grandeinvites you to experience its new fragrance cloud pinkThe latest addition to their award winning fragrance collection.
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After nearly a decade of the fragrance’s unwavering success, Ariana has cemented her place in an elite class of perfume innovators. Its fragrance house is based on superior craftsmanship, exquisite ingredients and deep business sense, often in the same conversation as the perfumes of today’s top designers, and Cloud Pink takes that to a whole new level. The fragrance will launch exclusively on Ulta.com on August 13 and will be available at Ulta Beauty stores nationwide starting August 20.
The release of Cloud Pink marks a new chapter in the multi-hyphenate’s iconic collection. Elegance and trendy, Cloud Pink is inspired by Ariana’s magnetic optimism and confidence. The Advanced campaign is perhaps her most personal campaign to date, brilliantly showcasing Grande’s growth as an artist and a woman.
“I cannot begin to describe how excited I am to launch Cloud Pink,” Grande said. “Badal is a fragrance that will always be very close to my heart, and I thank our fans for showing such tremendous love all these years. Developing a new scent under this fan-favorite franchise was difficult at first, but I truly believe we’ve created the perfect sister scent to the original Cloud. It has become one of my favorites in recent times. I have been using it continuously for the past few months. Working with Clement and the team on this new pillar was a labor of love, and it’s been an exciting secret to keep! I can’t wait to announce this and I can’t wait for everyone to experience Cloud Pink…”
Ariana fans and beauty lovers alike can’t stop raving about her scent. Grande’s global success in fragrance has been phenomenal, with no shortage of accolades. The franchise has won awards and nominations in several countries for Fragrance of the Year and Media Campaign of the Year across several of its fragrance brands.
“With the Cloud brand, we are seeing unprecedented demand globally – it has quickly become a cult favorite and has even been called a modern classic by industry insiders,” he explained. noreen dodgeDirector of Marketing and Strategy at LUXE Brands. “Cloud Pink is an evolution of the story. Working with an artist like Ariana, she challenges her collaborators to re-imagine the convergence of fragrance, design and storytelling, with the intention of always delighting her fans. It is the visionary creativity and craftsmanship that continues to redefine the customer experience.
Created by Clement Gavry of Firmenich, Cloud Pink is a sensual blend of amber woods, magenta moss and sweet praline. The journey begins with a velvety blend of rich berries and luminous fruits, while delicate floral scents of vanilla orchid and ambrette blush envelop you in the embrace of cotton-soft clouds. Lasting effect, a warm blend of skin-sensibly intoxicating musk and sense-indulgent amber wood.
He added, “I am in awe of Ariana’s unmatched creative range, especially with the release of Cloudy Pink.” Tony BajajCEO of LUXE Brands. “Over time, Ariana has crafted a line of high-quality fragrances with longevity and broad appeal – establishing a true pillar in the industry. This is a testimony to his personal approach to perfume design. LUXE Brands is honored to partner with such an influential icon once again.”
An iconic bottle design that continues to capture hearts, providing an uplifting moment that communicates joy and optimism, the Cloud Pink design has been re-invented in true shades of pink. The elegant design of the bottle rests on a base of a puffy white cloud illuminated in a soft yet luxurious pink. The carton design brings drama and boldness with an eye-catching combination of metallic and satin finishes. The iconic CLOUD symbol is present throughout the design, reinforcing the digital world that connects us all.
Eau De Parfum Spray, 3.4 fl oz/100 ml $68
Eau Day Perfume Spray, 1.0 FL OZ/30 ML $48
Eau de Parfum Spray, 0.33 FL OZ/10 ML $26
All prices are manufacturer’s suggested retail prices in US dollars.
The brand will be introduced to additional prestigious retailers globally, including:
- Canada: Shoppers Drug Mart
- Europe: Douglas
- United Kingdom: Shoes, john lewisSuperdrug, The Perfume Shop and The Fragrance Shop
- Australia: my chemist
- Mexico: liverpool
about ariana grande
Ariana GrandeThe multi-platinum recording artist and Grammy-winning international superstar is the first artist since The Beatles in 1964 to hit the top three spots on the Billboard Hot 100 with “7 Rings,” “Break Up With Your Girlfriend, I’m Bored.” , , and “Thank you, next”. In 2020, she became the first and only artist in chart history to debut 5 #1 singles. In 2021, Grande made history as the first artist to achieve three top 10 positions simultaneously on the Billboard Pop Airplay and Mediabase Top 40 charts with “Position”, “34+35” and “POV”. At just 29 years old, she has released six albums that have gone platinum and surpassed 98 billion streams worldwide (she is the most streamed female artist on Spotify in the last decade), while she Soon to become one of our biggest pop stars. generation with his powerful voice and unmatched presence on stage and among his fans. In 2022, Grande became the first artist to have four albums with over 4 billion streams on Spotify. In 2019, Grande embarked on the Sweetener World Tour and performed over 100 shows throughout the year, including headlining performances at Lollapalooza and Coachella, where she was the youngest headliner in festival history. In 2021, Grande joined NBC’s The Voice as a coach and also appeared in the Academy Award-nominated film Don’t Look Up. Leonardo Dicaprio And Jennifer Lawrence, for Netflix. He is currently producing the film adaptation of WICKED John M ChuPlaying Glinda opposite Cynthia Erivo’s Elphaba.
About Lux Brands
Lux Brands, Inc. is a leading global beauty company dedicated to developing world-class beauty brands that inspire consumers around the world. The company’s innovative approach to digital-first design, marketing and branding has won numerous awards around the world. LUXE Brands Awarded 2019 Fragrance of the Year by Claude Ariana Grande, Full portfolio included Ariana GrandeNicki Minaj and Eau de Jus by Cosmopolitan.
Ariana Grande Fragrance Press Contact:
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