The customer was upset about the iPhone order and wrote to Tim Cook directly. What they didn’t expect was an unexpected answer.

If you ever I bought an iPhone on the day it was released, you will understand very well what this person went through. Let’s go back to September, when Apple opened reservations for the iPhone 15 Pro. Thousands of people rushed to reserve their device. provide same day delivery that the device was available in the Apple Store.

Booking starts a week in advance: you pay for the device and it doesn’t arrive until the following Friday. These are “very nervous” days, because until almost the evening you do not have a tracking number and your arrival at the Apple Store is not confirmed. All in all, Apple always delivers, and in all the years I’ve bought an iPhone the week it was released, I’ve never had a problem. However, among so many thousands of shipments, an error may occur. Whether it’s a person or a computer. And this is what happened to this man who delayed the shipment by more than a month.

Your order was canceled and your Apple Care service was not great

This Reddit user shared his experience. He pre-ordered the iPhone 15 Pro Max (1TB Blue) the same day pre-orders opened. The next day he received an email saying that it wasYour order has been cancelled.. He immediately contacted Apple Care to find out what happened. They were unable to give him any specific reason and the only solution they offered him was to buy an iPhone again.

He prepared to pre-order, but the iPhone would not arrive on launch day, but more than a month later. It’s important to be one of the first to buy a new iPhone unless you want delays that could last weeks or even months. In their case, delivery was delayed until the end of October.

So he decided to email Tim Cook and Jeff Williams.

After he was not happy with the solution he was given by Apple Care customer support, he immediately decided to write email to Tim Cook and Jeff Williams. In it, he explained what happened, indicating his order number and Apple ID. Within a few minutes, received a phone call. He was a trading executive and was told that they were going to investigate this matter. They will contact him again that Monday to offer a solution.

That same Monday, around ten in the morning, the same person called him. He was told that his iPhone was canceled due to human error and that they are going to expedite orders for the new iPhone. All this happened in less than 48 hours and in the middle of the weekend.

Your iPhone has finally arrived on launch day

Your order status has been updated from a late October delivery date to We will arrive on Friday, September 22on the official launch day of the iPhone 15 Pro. He wanted to share this story on Reddit to thank his boss for all the work he did for him.

This isn’t the first time a person has decided to write to Apple’s CEO. A few years ago, another customer did this to Steve Jobs because of an issue with Apple Care and his Mac’s hard drive. Of course, they both agree with this. you just need to send these emails management if you have truly received poor customer service and have already you did your best. They also advise including all relevant information in the email and keeping it as short and concise as possible.

And Tim Cook has a daily routine that starts at 3:45 am. At the time, Apple CEO He gets up and the first thing he does is sit down and read. all the emails you have in your inbox. He receives about 700 emails a day and tries not to ignore any of them.

Images | Apple cover and body of Apple article

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