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From the first blonde-haired Barbie created by Mattel in 1959 to the next movie Barbiethe iconic doll with tiny feet continues to make a big impression on generations of fans in the new “World of Barbie” immersive experience in Los Angeles.

This trip isn’t just for girls, said Lucy Treadway, producer of Kilburn Live, which built the life-size version of Barbie’s Dreamhouse.

“It’s also for adults,” Treadway said in an interview. “Seeing people’s faces when they walk in, it’s really fun.”

Gender doesn’t matter, she added, noting that both girls and boys scream with excitement when they arrive.

Guests can explore rooms in the 6,000-square-foot attraction dedicated to Barbie’s careers and hobbies, as well as a variety of doll selections that celebrate diversity.

“The message is that you can be anything, and it’s invaluable to kids when they can walk into a room and see astronaut Barbie and see all the different careers that a kid would never think of, that could be something.” Treadway said.

The dolls have come to represent inclusion over the years with the message that children, regardless of background, can be anything, she added.

Fans are encouraged to express their own style in the “World of Barbie” through the viral “Barbiecore” fashion trend of girly pink outfits and accessories.

The fashion took off in 2022 when celebrities, including the star of BarbieMargot Robbie, Zendaya, Lizzo, Florence Pugh and Anne Hathaway, began wearing themed outfits at events leading up to the film’s release.

Fans can also shop for Barbiecore Barbies and accessories in the “World of Barbie,” with plenty of options for customers to embrace their love for this doll’s world.

Related note: Watch the trailer for ‘Barbie, The Movie’ and meet its characters

Editing Astrid Sanchez

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