E-commerce in Spain exceeded 30 million customers for the first time. will increase to 99.2 billion euros in 2023up 16% from the previous year, according to research from the National Observatory of Technology and Society (ONTSI).
The said observatory is a collegial advisory body of the Red.es division, attached to the Ministry of Digital Transformation and Public Service through the Secretary of State for Digitalization and Artificial Intelligence (AI), which presented a new edition of the study on online shopping. in Spain it is shows the evolution of key e-commerce metrics and consumer habits.
Thus, the report “Online shopping in Spain. The 2024′ edition, which refers to data for 2023, indicates that Digital trade turnover increased significantly between 2014 and 2023.increasing from almost 16.3 billion euros to more than 99.2 billion, with growth of 16% last year.
On the other hand, the study shows that the number of people using the Internet in Spain is 96% of the population aged 16 to 74, reaching 34.5 million people, of whom 87% buy the Internet, reaching the figure. 30 million people for the first time, an example of e-commerce implementation in Spain.
Regarding The average spending of people shopping online exceeds 3,300 euros per year.Among the most purchased goods and services are clothing items (clothing, shoes and accessories) – 78.9% of the total number of those who buy online, and tickets to cultural events – 57%.
The smart mobile phone is the most common device used for shopping, with over 71%, and over 73% of people predicting they will maintain a similar level of purchases in 2024. When it comes to the reasons why consumers shop online, price (52%) and convenience (50.4%) are cited as determining factors.
Regarding the impact of new technologies, more than 68% of online shoppers are familiar with AI and consider its impact favorable. Except, 91.2% of people who shop online consider this type of shopping safe.
.Report “Online shopping in Spain. Edition 2024″, data from which were extracted from an online survey conducted between June and July 2024 on sample of 2,900 people aged 16 to 74 years living in Spain.applies to purchases made in 2023. This analysis aims to capture the dynamics that drive online e-commerce shopping, so it provides data on spending volume, the number of people shopping online and average spending per online consumer.
Likewise, the survey also analyzes key aspects such as buyer profile, shopping habits, online shopping impulses and brakes, user experience, logistics or the impact of artificial intelligence or cybersecurity. Finally, Red.es reported that the preparation of the study involved the collaboration of organizations, companies and experts in the field of e-commerce.
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