Tommy Hilfiger presents Tommy x Shawn Classics Reborn, a capsule assortment and marketing campaign that includes Grammy-nominated, multi-platinum singer-songwriter Shawn Mendes. This collaboration reimagines timeless classics, respiration new life into the symbols of preparation, designed with sustainability at coronary heart.
The new assortment, created in collaboration with Shawn Mendes, is impressed by Tommy Hilfiger’s strategy to pre-’90s grooming, highlighting relaxed suits and fundamental consolation with an emphasis on inclusivity. These new designs reinterpret iconic Tommy Hilfiger appears to be like in a up to date approach, creating a group of classics for at this time and tomorrow. The alliance embraces Mendes and Hilfiger’s shared imaginative and prescient of sustainability by the usage of revolutionary and recycled supplies.
The marketing campaign unites family and friends of the singer in addition to a brand new technology of sustainability advocates and creators. Shawn is joined by her sister Aaliyah Mendes, artist/singer-songwriter and shut good friend Jon Vinyl, producer Mike Sabath, multi-faceted artist Ahmed Sissy, creator and mannequin Maye Musk, designer Zarina Kwong, change champion Deprise Lons and fashions Yvesmarc Cheri and Anita . Jane Pathammavong.
The Classics Reborn marketing campaign features a 28-piece menswear and womenswear assortment that places fashionable grooming at its heart.
Four ideas impressed the strategy of Tommy Hilfiger and Shawn Mendes. The first two, Colors Reborn and Materials Reborn, guarantee the gathering consists of sustainable innovation. The different two, self-regeneration and group regeneration, mirror a up to date lifestyle:
Color Reborn consists of supplies which might be made out of recycled materials and have vibrant colours. Recyclom™ makes use of a brand new dye-manufacturing expertise, which is created by reprocessing pre-consumer mill fibers by chopping the waste into a coloured powder.
Materials Reborn integrates cutting-edge expertise to create new consolation fibers from recycled textiles. It comprises Circulose®, a fabric made out of recycled textile waste that has been blended with wooden fiber, lowering reliance on virgin assets and making certain that discarded cotton clothes do not find yourself in landfills. could as an alternative be a part of a extra round recycling system.
Self Reborn refers to a dedication to take a recent have a look at concepts, passions and attitudes, even what we put on.
Community Reborn emphasizes having individuals round you who encourage you to be higher.
“The Tommy x Sean Classics Reborn collection is another step towards realizing our vision of sustainability, as we aim to create fashion that wastes nothing and welcomes everyone,” mentioned Tommy Hilfiger. “Sean is an influential younger man and an advocate for constructive change. We are proud to associate with them and can proceed to play our half in making a extra accountable style future.”
Classics Reborn was creatively directed by Team Laird and shot by Cass Bird. To launch the global campaign, Tommy Hilfiger and Shawn Mendes will host a series of events in London, Berlin, Milan and Mexico City. Selected retail locations will conduct in-store activations, providing a platform to be change makers in local sustainability movements.
“I’m very excited to be working with our Tommy Hilfiger household on the Classics Reborn assortment,” said Shawn Mendes. “This assortment may be very particular to me as a result of I used to be capable of work with Tommy Hilfiger to create this vary that features unimaginable, high-quality, sustainable variations of their most traditional items.”
The assortment features a stars-and-stripes rugby jersey made out of a mix of natural and recycled cotton; and a comfort-fit double-fold twill chino made out of 100% natural cotton dyed with RECYCLOME™ expertise. Other key objects embody a varsity jacket with a recycled wool-blend physique and sleeves made out of Econyl regenerated nylon derived from landfill and marine waste, together with fishing nets. Industry licensed supplies are used, together with the Responsible Wool Standard (RWS), the Organic Content Standard (OCS) and the Global Recycling Standard (GRS).
As a continuation of Tommy Hilfiger’s dedication to sustainability, the corporate goals to design all merchandise in a round method. In addition to utilizing low-impact supplies that prioritize recycled and reusable inputs and apply secure dye therapies, the model continues to check new enterprise fashions that preserve merchandise in use for longer.
Friends of the model are invited to hitch the group and work together on social media utilizing #TommyHilfiger, @TommyHilfiger and @ShawnMendes.