After what the failure of being left out of the 2018 World Cup in Russia meant, USA He slightly vindicated himself with his fans by being the only Concacaf team that managed to come out ahead of the Group Phasealthough in the Round of 16 they lost to the Netherlands.
Nevertheless, It is not a secret that the North American plan was more ambitious, both in terms of sport and economics. The American Union is already thinking about what the 2026 World Cup will be, which will have the United States as the leading nation, sharing some matches with Mexico and Canada.
According to the EFE news agency, U.S. Soccer closed negotiations with brands such as Nike, Volkswagen, Deloitte, Chipotle, Allstate, Anheuser Busch, among othersto work together for the 2023 Women’s World Cup and the 2026 Men’s World Cup. In addition, they have a new president, a new legal director and a new commercial director.
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that same team managed to close an agreement with ‘Turner Sports’, part of the Warner colossus, for the rights to the matches of the US team in English. With the beginning of 2023, the return of commercial rights became official, which for twenty years were managed by the organization ‘Soccer United Marketing’.
Also, the league also achieved its millionaire deal with one of the big companies like Apple. The North American league announced a $250 million dollar agreement with the “giant” of technology, seeking to continue to get closer to soccer fans and try to connect with them to generate excitement and continue to climb the popularity of Americans.
A project that generates illusion
The United States was the second lowest average age team at the 2022 World Cup in Qatara situation that generates great hope that they can make history in four years when they host the tournament, already with consolidated players such as Christian Pulisic, Weston McKennie, among others.
“The experience of the United States in Qatar will be key in 2026. They are going to play something big at home and hopefully they will reach the World Cup final”, assured Alejandro Bedoya, captain of the Philadelphia Union and MLS runner-up, in a recent interview with EFE.
Also, Alfonso Mondelo, assured that “in 2026, when the players will come here for the World Cup from the United States, Canada and Mexico, they will see the level of the facilities and they will want to stay here. That can be the definitive step to attract the stars”.
The United States will be the main focus in the 2026 World Cup. While Mexico will have three venues and Canada 2, the US will have 11 venues, including the new SoFi Stadium, which is located in the city of Los Angeles, and which already has experience of hosting the Super Bowl.
