The controversial parade of lingerie clothing El Secreto de Victoria will return this year to the catwalk after a three year break and a rebranding, according to the company’s financial director, Timothy Johnson.
One of the first runway controversies occurred in 2018, when former marketing director Ed Razek suggested that “transsexual” models should not be part of the event. He later apologized and resigned from his position.
The company, whose supermodels are known as “angels” because they paraded with wings, announced in 2019 its catwalk removal in the midst of a dispute over sell a fake image about what extremely thin bodies were the perfectsexualized image of women, lack of diversity, and the fall of the brand.
The show, which was broadcast on television, had also lost audiences. Stuart Burgdoerfer, CFO of L Brands, commented that they would look for a new strategy to reach customers, since the event was “an important aspect of the brand and a remarkable marketing achievement“.
In 2020 they also made themselves known, after a report by the New York Timescomplaints from models and employees of harassment and intimidation by managersaccusations that they denied.
Although the lingerie brand had said that the show would return, it was not specified when and Johnson did not give many details when making the announcement during the presentation of the quarterly earningsnoted the magazine People.
The chief financial officer indicated that it is planned invest more in marketing to build brand awareness “and support the new version of our fashion show, which is coming later this year.”
A company spokesperson assured People that the company is committed to defending women and that it is “always innovating and devising in all areas to continue putting our client at the center of everything we do”.
Among the famous models who hung their wings for this show, which began in 1995, are Tyra Banks, Adriana LimaGigi Hadid, Heidi klumGisele Bundchen or kendall jenneramong other stars.
The catwalk also features a musical show. In this space they had in the past figures such as Justin Bieber,Rihanna, Justin TimberlakeJay Z, Katy Perry and Usher.
With information from EFE
