“There’s a lot of pressure on Xbox.” Call of Duty Black Ops 6 is coming to Game Pass, and experts estimate how many players it will attract and how many sales it will lose – Call of Duty: Black Ops 6

Begins moment of truth for Microsoft with the arrival of Call of Duty Black Ops 6 on Game Pass. After much internal debate about whether to launch first person shooter Activision on the service, the reality is that the Xbox team trust business performance both in sales and in more than possible mass arrivals new members to subscribe. If you’re reading this news, you may already be able to download the game, although the question that many people are really asking is about the quantity sales may lose and new subscribers that Microsoft will receive.

The gaming industry contacted several analysts to give their opinions on what will happen once Xbox Game Pass arrives in Call of Duty Black Ops 6. Many concluded that millions of people will subscribe, but this will partially hurt salesalthough it is really important to Microsoft that new subscribers remain in the service. One expert who has spoken out on this issue is Michael Pachter, CEO of Wedbush, who says that they will lose up to 6 million sales with profit 3 to 4 million new players in the service.

“Overall it’s good news for Microsoft and for consumers, but the headline would be: “Call of Duty sales are down,” Pachter explains. On the other hand, Piers Harding-Rolls is more conservative and believes that Game Pass will receive 2.5 million subscribersalthough he clarifies that “a good portion” of them will be players who will upgrade to Ultimate level because neither Core nor Standard will let you play Call of Duty Black Ops 6. He also believes some sales will be lost, but that has been offset by one of Microsoft’s latest measures.

The key is to retain new Game Pass subscribers after Black Ops 6 releases.

“The cancellation of the 14-day $1 Game Pass trial is an indication that Microsoft needs to maximize its revenue subscriptions since the launch of one of the biggest gaming franchises,” says Ampere Analysis Principal Analyst. “One of the key questions is how this might affect monetization method game, and whether it will have a greater responsibility for monetization compared to previous games,” Harding-Rolls reflects.

“As for expanding the audience, Xbox and PC likely to be key growth platforms. “Cloud support for the latest Call of Duty games has some potential,” he says, with another analyst who thinks the same, Newzoo’s Brett Hunt, noting it. Black Ops 6 will attract a large audience to the one we saw in Call of Duty Modern Warfare 3. “This is the Call of Duty that has been updated the most in recent years, and the numbers will likely reflect that,” he adds.

The reason is simple: “Black Ops has always been well received, and a campaign that only uses Modern Warfare new movement system and the return of zombies in rounds should result in their numbers being closer to those from Modern Warfare 2 than those from 3.” It should be noted that Newzoo notes that MW2 received 21.7 million monthly active users in the US, down from just 12 million since last delivery.

When asked if PlayStation could be harmed in any way by Black Ops 6 coming to Game Pass, Ampere analyst not convinced What ” PlayStation’s long-term audience will suffer significant, although it is possible that Sony appears to be somewhat undermined their share of store sales.” But things like cross-platform play and cross-platform accounts “mean it’s not that big of a decision.”

Many of themthere will be a temptation to play on Microsoft devices” but the truth is that Xbox’s success depends important factor and it is related to retention of millions of subscribers it will be a Game Pass subscription for the Call of Duty phenomenon, which has already become a bestseller again on Steam. This requires a strategy that will convince these players, and this should happen in 2025 after the game launches on October 25th.

Katan Games’ Serkan Toto weighed in on the topic, saying the following about pressure from Xbox: “We all know that separation from Microsoft games are not growing as expected, this is why Microsoft gave the go-ahead to buy Activision Blizzard. Now The pressure on Xbox is very high“If Call of Duty can’t make the Game Pass business model work, what can?” he asks.

“No one knows what Microsoft’s expectations are for Game Pass’s post-launch growth, but If Black Ops 6 doesn’t achieve its goals, they can get very dark fast. I also wonder if Black Ops 6 will be able to retain subscribers in the long term or if the number will quickly drop again early next year after the initial enthusiasm has died down,” concludes Toto.

In this regard, Pachter believes that “ COD players tend to play much longer due to the multiplayer mode and the frequent appearance of maps”, therefore, there are users who enjoy this game for six or even a year. “Players who play all year round sign up and stay,” he concludes.

In 3D games | Subscription models penalize you more the more you are a fan of their services.

In 3D games | Ahead of the release of Call of Duty Black Ops 6, Activision can boast that its marketing budget is comparable to that of a successful film.