Billie Eilish, in addition to having established herself at the top in the world of music at just 19 years old, adds a new plus in her life and it is the sale of her perfumes, that project that emerged in 2021 and of which she continues to be fully validity. The interpreter of ‘Bad Guy’ wanted to innovate and add a share of excellence to her work projects with products that provide pure art and this is how the artist launched into the job market and shares her new lines via Instagram.
The new challenge began on October 20, 2021 in which part of the description could be read: “Introducing Eilish, the debut fragrance of billie eilish that arrives this fall”, they wrote, announcing the official presentation of said product that arrived exactly on November 10 of that same year.
The first steps.
The striking thing about the product
It happens that it is not only a commercial perfume, it was not seen only that way, since it had great recognition at the ‘The fragrance Foundation’ award in 2022, a non-profit educational organization of the international fragrance industry. fragrances and Billie won the award for her imposing golden bottle.
Approximate value.
When entering the official Instagram store of @billieeilishfragance you can see that the price of the sculptural bottle is $72 with a 100ml capacity and below how shipping is free in addition to carrying a sticker that reads ‘2022 awards winner’, to add more prestige to the product itself.
the big move
After the recognition, Billie Eilish took the promotion of her fragrance to the Coachella festival, having a huge mural at one of the entrances and which she chose to pose in a cool outfit of a white checkered shirt with baggy pants and white sneakers.
Billy at Coachella.
string of changes
After having exhausted her first line of fragrances, Billie thought about adding other products and that’s how cream lotions and even scented candles arrived to continue adding more to her sales catalog.
store within reach
But this is not all, if not this year it also added a second fragrance of the same style as the previous one but in black and that has the exact price of the first one released for sale.
Your role as an activist
In addition to achieving sales, Billie has a very important purpose and that is that part of the proceeds from her two fragrances goes to the climate change media, Support and feed.
A positive idea.
“In honor of National Fragrance Day, every order of $50 or more placed on billieeilishfragrances.com in the US today through Monday, March 27 will qualify for a $10 donation to @supportandfeed,” the caption reads. statement of the description that is accompanied by the two perfumes.
“Support + Feed is a non-profit organization whose mission is to take action for a global change towards an equitable and plant-based food system to combat food insecurity and the climate crisis. More information at supportandfeed.org”, he closed referring to more details about how she approaches the donation, the space she decided to trust to follow.
Chari Jimenez Calabrese.
