Unexpected collapse of olive oil in homes
He olive oil has long been favorite of the Spaniards cook or dress salads. However, its consumption has decreased especially in recent months, according to the latest monthly report from consulting firm Circana compiled by the magazine. Olimerkawhich shows the evolution of the main indicators of mass consumption in Spain.
In particular, there was a noticeable reduction in demand volumes, falling by 36.7% in AprilA 19.8% over the last year And 44.5% compared to two years earlier. This represents a 9.6% increase in consumption of other oils in April.
The main reason why many people decide to replace olive oil with another type may be uncontrollable rise in its price. The so-called “liquid gold” continues to be the most expensive product in April. Up 62% compared to the same month last yearaccumulating increase in value 57.4% over the past year And 100.4% compared to two years earlier.
These numbers worry large companies focused on olive oil production. “500,000 consumer homes were lost in the last year.”– he regrets in statements to Debate CEO of Deoleo Spain Victor Roig. However, he shows his confidence that “consumers will return to consuming olive oil when prices become more reasonable what they were.”
Sunflower oil is the healthiest
One of our favorite alternatives to olive oil is sunflowerwhat’s wrong 98.54 million liters, In February it presented consumption data 16% olderwhat made him most consumed oil in the national market, surpassing olive oil by more than 20,000 tons.
This may be because, unlike what happens with olive oil, The price of a liter of sunflower oil fell by 20.1% average over the last twelve months. In supermarket private labels, the year-over-year decline was mostly 14.9%.