Unicaja Foundation renews its corporate image and basketball club shield

The Unicaja Foundation, the main shareholder of Unicaja Banco with 30.2% of shares, presented this Thursday its new visual identity, materialized mainly in the updated logo, which is created within one of the main activities. strategic plan for 2023-2025. He also changes his shield. Unicaja Basketballclub owned by the Foundation.

The strategic plan, the roadmap of which was presented at the start of the new management phase and approved at the beginning of 2023, has already outlined the ambition “reposition” the institutionwith the aim of increasing its visibility in society and establishing itself as “the leading private social work agency in Andalusia”.

“To this end, the Foundation redefine your logo with an updated visual story

keeping up with the times without losing sight of its heritage,” explained the institution, chaired by José Manuel Domínguez.

The new corporate image was announced at an event that brought together a representative group of the Foundation’s employees and key employees. The meeting took place at the Cultural Center of the Unicaja Foundation in Malaga, in the Plaza del Obispo, where the renewed identity can already be seen. both on the façade and indoors.

The main element of the logo – the symbol – has been updated and simplified and now consists of three rising blades through which the Unicaja Foundation wants to represent its fundamental values, namely, as it comments: “proximity, development and sustainability”.

The symbol, now integrated into a more compact and functional composition for better use, is complemented by a new range of colors and typography that adapts to the new times and digital environment. “While maintaining the green color of the establishment, it acquires a bright tone, symbolizing the connection with the territory”

– he told in detail.

Another predominant color is new blue which the Foundation says “reflects the institution’s trust and commitment to innovation.” These two primary colors are accompanied by a contrasting palette that expands the chromatic possibilities of all media. Additionally, exclusive, more legible and expressive brand typography is introduced.

This modernized graphic universe will be deployed across all of the institution’s iconic spaces, as well as the physical and digital communications of each of the Foundation’s activities and projects.

New Unicaja basketball backboard.

As for the Unicaja Baloncesto club, the new badge includes the Foundation’s logo and updates its color palette. further simplification of the frame design.

“With this new visual identity of the institution and all its assets, the Unicaja Foundation, as owner of the Unicaja brand in all its variants, wishes convey evolution in accordance with its strategic principles

and his strong commitment to future generations. The unveiling of this new look also coincides with the year of celebration tenth anniversary of the founding of the Unicaja Banking FoundationYessuccessor to Sberbank“, he notes.