Vega Corporation: how did its founder go from selling sugar in the market to creating a successful wholesale company? | Michael Vega | Vega’s Anniversary | Groceries | answers
michael vega, the founder of one of the most successful Peruvian companies in recent times, grew up in a rather humble family, which is why since he was a child he had to work to help his parents with household expenses. All his school holidays he “resourced” selling pacifiers in the Collique market and also helped his father to sell shoes as a street vendor.
However, Michel knew that these jobs were only temporary, as his dreams pointed to having his own business so prosperous that it would allow him and his family to live comfortably. We tell you the beginnings of vegaone of the most profitable Peruvian companies in North Lima.
How did the Vega Corporation come to be?
As soon as he finished high school, Michel decided to follow in his father’s footsteps and started a small business that consisted of selling basic necessities. At the beginning, since he did not have much capital, he only bought a sack of sugar and located himself in a corner of the Año Nuevo market to sell as a street vendor. Thanks to the low prices that he managed, within a few hours he was able to finish selling all his merchandise.
The next day he returned to the same place, but with two sacks of sugar and again he was successful. On the third day she took a risk with five sacks and history repeated itself. So he realized that there really was potential in the grocery business.
A year later, he replaced his wheelbarrow with a tricycle, his first purchase, to be able to move ten sacks in a single trip. He was encouraged, then, to sell bagged salt and rice. “Everything was going great. I sold very well because I made an effort to serve my clients well. Thanks to that confidence, I began to leave products on credit, which helped me to have more income”, he said in an interview.
The company founded by Michel Vega has been in existence for more than 20 years. Photo: Vega
Its popularity grew so much that to satisfy its clientele it had to open its first grocery store, which it called Comercial Vega, and since then it has not stopped growing. Today, that small business that was born in the thriving district of Comas has expanded throughout the capital. It has wholesale stores, super wholesalers and markets in San Juan de Lurigancho, Cercado de Lima, Breña, Villa María del Triunfo, Villa El Salvador, Chorrillos, among other places.
In addition, it has two Grupo Vega distribution centers, located on Avenida Trapiche in the district of Comas (Lima) and San Juan de Lurigancho. Both establishments are in strategic areas for delivery to their stores.
How does Corporación Vega supply its stores?
In 2018, michael vega pointed out that it has two strategic units Vega Corporationcompany of its stores in the retail sector, and Vega Group Distribution which handles the logistics of products from companies such as Procter & Gamble and Nestlé. In addition, it has two distribution centers, which are located in strategic districts for supplying its stores.
How many formats does Corporación Vega have?
The general manager of Vega CorporationRosario Torrejón, pointed out that the company currently has three formats that are in different districts of Lima, among them you can find “the traditional or wholesale format, the cash and carry or super wholesale format and the small formats, which are the markets, to be able to provide a better service to customers,” said Torrejón, wife of Michel Vega.
Michel Vega and his dream of expanding his stores?
During the inauguration of its super wholesale store in Carabayllo, michael vega He indicated that he would like a pharmacy to exist in his premises, bank agents so that his clients carry out their transactions without leaving his premises. In addition to having a gym on one of the floors of your establishment.
