Virgin Voyages with new campaign ⋆ Cruise News
“The Voyage” features actual crew members and guests of the Scarlet Lady.
Virgin Voyages released a new video, “The Voyage,” to showcase the brand’s adult-only experience.
Directed by the award-winning Swede Jonas Åkerlund and starring real crew members and sailors (guests), the video was filmed on board scarlet ladyset to the 1983 Culture Club hit ‘Karma Chameleon’, reinterpreted by the pop artist DrewLove from the band THEY.
Originally released on Virgin Records, Virgin Voyages’ new house tune will debut during the original song’s 40th anniversary.
Åkerlund’s work has been awarded internationally for feature films, documentaries, music videos, commercials and stage shows. He has also directed music videos for artists such as Madonna, Lady Gaga, Beyoncé, The Rolling Stones, Paul McCartney, and Maroon 5.
“As we continue to show our ships to the world, we wanted to share what it’s like on board based on what our sailors told us and shared on social media.“, he claimed Nathan Rosenbergbrand director of Virgin Voyages.
“We believe that brands should create culture instead of disrupting ithe added Jason Xenopoulos, Co-Creative Director for North America at VMLY&R. “The Voyage” is an example of how music and entertainment can be used to tell a brand’s story. And, at the same time, provide an authentic entertainment experience to the audience. “Virgin Voyages deserves more than an advertising campaign, and we are delighted to be able to create an entertainment experience, one that will live in the culture to which this brand belongs.” added.
“Now we are traveling”
The new music video coincides with the launch of Virgin Voyages’ new ‘Now We’re Voyaging’ campaign. In 2018, the line invited travelers to ‘Stray the Course’ and in 2021, it invited ‘Set Sail the Virgin Way’. Here is ‘The Voyage’: https://www.youtube.com/watch?v=R-bBQFk-L6Q&ab_channel=VirginVoyages
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Sources: Seatrade Cruise News / Cruise News
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