70% of the country’s workforce reports significant levels of stress, 64% experience chronic fatigue and 49% have demotivation at work, 72% of Costa Ricans are overweight or obese, according to data from the College of Nutrition Professionals and ADN Wellness, a pioneer company and leader of corporate Wellness in Costa Rica.
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These are alarming figures, but the good news is that they can be reversed, with actions that are part of what is now known as wellness, which refers to the health, well-being and happiness of the person, extended in this case to the community and the country in a systemic way.
It is for this reason that Costa Rica will host the regional Wellness Summit event, a high-level congress whose premise is based on “Glocalization”, because it means thinking globally, but acting locally. This activity will bring together the most important productive sectors of the country, around wellness or well-being, a topic that is becoming increasingly important.
The event will take place on March 18 and 19 at the National Convention Center, where specialists in the field of well-being, both from the corporate and tourism dimensions, as well as from the academic sector, institutions and civil society, will present and discuss during these two days on trends, success stories and global updates.
“This global event with a local effect, will explain how to address the issue of well-being and its application through the implementation of good and best innovative practices, in the corporate and tourism dimensions, under the principles of sustainability and health, which influence the improvement of products and services, the quality of life of the entire population in an inclusive manner, with priority given to the most vulnerable groups, towards an equitable distribution of wealth, equity, the reinforcement of values, the revitalization of cultures leading to Costa Rica to position itself in the region as the country of well-being par excellence”, mentioned Alfredo Echeverría, Executive Director of the event and President of the World Institute of Sustainable Gastronomy of Costa Rica, co-organizing entity of the event in conjunction with ADN Wellness.
The corporate part of Wellness suggests maintaining lifestyles with healthy habits, outdoor activities, providing adequate work environments, managing leadership programs, teamwork, encouraging good relationships, training staff in healthy and nutritious eating, that is, that companies can have corporate wellness programs and encourage employees to continue this trend when they vacation, looking for wellness services in the destination they go to, the latter is known as tourist wellness.
Wellness tourism in Costa Rica has been strengthened in recent years thanks to the hard work done by Laura Barrantes, a specialist in Wellness tourism, and by the Costa Rica Wellness Association, as a leading organization in the promotion, development, and strengthening of wellness tourism in Costa Rica. the country. Likewise, Barrantes plays a key role in articulating the promotion in Latin America and the exposure of this event as one of global projection, as well as in coordinating content and exhibitors in the wellness tourism segment, producing a unique program of its kind. This summit aims to lay the foundations for a collaborative structure between the public and private sectors to further promote well-being in companies, the communities in which they operate and face the challenges of our times.
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As part of its social and environmental commitment, ADN Wellness founded and held the first Wellness congress of this type in 2019, then in 2021 and by 2023, it invited the World Institute of Sustainable Gastronomy (WISG), an institute specializing in programs, as a co-organizer. development, research, certification and advice towards a sustainable and healthy gastronomy in which comprehensive well-being begins with nutrition and the impact on food systems in accordance with the UN Sustainable Development Goals (SDGs), and taking into account the gastronomy as a transversal axis and a contributor to the socio-economic and cultural development of the country, principles also shared by ADN Wellness.