“We’re not going to expand the market with $1,000 consoles.”
29
Phil Spencer, head of Xbox and CEO of Microsoft Gaming, has confirmed his stance on creating an improved version of the Xbox Series X that can compete with the PS5 Pro. recent interview with Rolling Stone magazineSpencer explained that Xbox is not focusing on developing “incremental” hardware, but on offer unique value to players and developers on your platform. Spencer argued that it was now harder to justify the benefits of switching from one console to another with small improvements.
We think about hardware that can create unique value for our players or creators on our platform. We don’t need to develop additional equipment just for our own benefit.
According to Spencer, the market will not grow due to expensive consoles
IN another conversation with BloombergSpencer noted that expensive devices are not the right strategy for expanding the Xbox user base. While he didn’t directly mention the PS5 Pro, he made it clear that launching a $1,000 console isn’t something he thinks makes sense.
We’re not going to expand the market with $1,000 consoles.
Although Sony is introducing its PS5 Pro with some technical advantages, Xbox seems to be focusing on long-term innovationperhaps with the next generation of consoles and new offerings such as handheld devices. This strategy suggests that Microsoft is looking for sustainable solutions rather than following market trends.
For Xbox users, this decision comes as a relief. Spencer plans to focus on ensure that current equipment remains up to date as developers explore its potential to provide innovative experiences without forcing users to spend more on hardware upgrades.
‘The Xbox business has never been so profitable’: Phil Spencer confirms Activision Blizzard acquisition has given the company a boost
we arexbox.com
As such, Xbox continues to prioritize quality and affordable growth, positioning itself as the platform is prepared for what’s to come in the next decade. A good proof of all this is new campaign “This is Xbox”through which he clearly expresses his intentions.