What capabilities does Apple Vision Pro offer to companies and industries?
Apple will wrap up its first month of bringing Vision Pro to market in two weeks, and that may be more than enough time to take a look at business and industrial uses for the mixed reality viewer. And the main conclusion – after consulting with observers who managed to live with the gadget – the fashionable wunderwaffle is not just a toy. Apple’s commitment to spatial computing through this device offers many features for sales and marketing teams to enrich product catalogs with experiences in immersive, interactive and hyper-realistic environments without leaving the site.
The price of the Apple Vision Pro, 3499 US dollars, waiting for their arrival in Spain and knowing the amount of the version in euros cannot be inconvenient when the clients are business and the possibilities of use are growing at the speed of imagination. Among other benefits, corporate users can know virtually any object or consumer product as if it were in front of you. They will also be able to see the product from all angles without having to travel to a store or distributor located on the other side of the world. Whoever is the first to experience these new scenarios and implement them in their organizations will be the first to benefit from such revolutionary technology.. Roughly speaking, this will lead to a transition from 2D knowledge typical of a flat screen to experiments in space that go well beyond three dimensions.
The tandem formed by spatial computing and Apple Visual Pro also provides exceptional capabilities for remote training of employees in the use of specific tools with absolute safety and resource savings. The immersive learning simulation business is about to break new ground. thanks to Vision Pro and its subsequent counterparts, with a hitherto unusual level of experimentation, where virtual and physical reality practically break their boundaries. Apple’s optics and sensor technology, capable of pupil tracking and harnessing the value of your gaze, represents a historic leap that won’t go unnoticed by the most attentive companies. What is real and what is not is no longer relevant when the user experience is satisfactory, whatever it may be.
The company behind many of these new applications is Unity Software, an American company specializing in the development of software and graphics engines, mainly for creating video games. This forward-thinking company’s reach extends far beyond mere entertainment, as It has a test version compatible with VisionOs, the platform developed by Apple for 3D adventures.. With its Unity Pro Enterprise and Industry brand and products like PolySpatial, the San Francisco-based firm offers application developers the ideal support to explore the business opportunities of the spatial computing era.
Digital twins, which are nothing more than industrial metaverses with colossal business expectations, also have reasons to reach new heights of realism with Vision Pro and turn that experience into value. Presumably, faithfully reproducing objects in virtual and spatial worlds will help save costs, improve efficiency, and simulate equipment operations.
Apple headsets will also be used in the office for video conferencing—Zoom has already rolled out its app for this spatial format—with supposedly impressive results. Word of mouth among companies will be responsible for democratizing new ways of collaboration between remote headquarters of any organization. employees work side by side in the same virtual space. Without a doubt, the almost thousand applications with which Vision Pro was born will multiply the floating screen experience, much more than simple video games.