What does it mean to be cool?

Who do you think of when they ask you about the coolest person you know? Zöe Kravitz, Zendaya, Timothée Chalamet, Drew Barrymore in his 20’s, Jim Morrison, Bianca Jagger, Caroline de Maigret, Alton Mason, Chloë Sevigny, Alton Mason and others come to mind. The first thought I have when trying to unravel What is the common thread between these figures that makes me consider them so cool is their relationship with clothes… eye! I intentionally say clothes and not fashion, because although yes, they have all become figures in this industry, it has been the ease with which those who dress has made them look so comfortable in their looks. It is enough to pay attention to their off-duty looks, those that they wear when “nobody sees them”, to understand this connection with what they wear.

Now I want you to do the exercise of grounding the cool factor even more and taking it to your closest circle. Think of the people around you in whom you recognize this naturalness of expressing themselves through their own image. She is the friend who wore the haircut unthinkable before she was in style, The Friend Who Decided Clothes Are Genderless Before A Magazine Told Himthe one that inspires you to try a new style in your next look because it looked good on her or that friend who “magically” looks better than everyone in the meeting wearing jeans and a white shirt.