What is BlueSky and who is behind it?

86% of people who use the Internet in Spain are between 12 and 74 years old social networkThat means around Rs 30 crores. And the average is that they have a profile in some five different networks, youtube, Instagram, Facebook, tiktok And Twitter (X) They are in this order, highest consumption Currently, according to a study by We Are Social.

Facebook, Instagram, WhatsApp and Messenger are from Meta, created and controlled by Mark Zuckerberg, youtube is from Google since 2006, tiktok It is from a Chinese company named ByteDance And Twitter is in the hands of Elon MuskWhich changed its name to X Corp.

Despite their widespread implementation, social networks continue to evolve. Who doesn’t remember the commotion around? club house In 2021?

Everyone wanted an invitation to join the new network that focused on audio. A black market also appeared around the new social network. However, after a year interest in him completely disappeared.

Other recent networks, such as Mastodon one of the two Nastra They are still thriving on the scene and, following Elon Musk’s purchase of Twitter, it seems they have become a shelter for dissidents

With your new direction.

Musk’s transformation into Payment to verify accountsimultaneously Evidence of increase in hate speechDue to which many users had to close their accounts. Since the acquisition of Twitter by Elon Musk, there has been a significant increase in the use of offensive words on this platform. For example, as detailed in Center to Combat Digital Hate (CCDH), Racist mentions increased by 20%He Homosexuality increased by 58%There was a 33% increase in misogynistic terms and a 62% increase in transphobic terms. These figures show the worrying intensity of hate speech on the platform.

Given this scenario, A small network called Bluesky is coming to center stage (for now)In this article we tell you what it is and who is behind this new social network.

What is Bluesky?

blue sky born in 2019 As a research project within Twitter under the direction of jack dorsey Who were in the company till 2021.

In May 2024, Dorsey resigned from Bluesky’s board of directors. jay graberIs the current CEO of Bluesky.

i wanted to make one decentralized social networkwho offered Users have more control over their data and experiences Online. Following the acquisition of Twitter by Elon Musk, Bluesky was separated from the platform and became an independent entity.

Bluesky presents itself as a Innovative alternative to traditional social networksAlthough there is a interface Same as X. When registering, you can choose a username that is displayed as “@username.bsky.social

“, with the option to turn a domain name into your identifier, allowing you to verify your identity and maintain your username across the network.

To publish, simply click the “Publish” icon to compose and share the message. up to 300 charactersWith the possibility of including photos. You can also reply, repost and like posts, as well as specify Language of the message and mark if attached images are included Special content for adults,

When you join you will get three default feeds: However, getting followed, discovered and popular among friends can be customized To view specific types of content.

Additionally, it has several features that make it different. In its commitment to decentralization, it uses AT protocolWhat is known as authenticated transfers allows users to have more control over their data and their experience on the platform. user can Choose or create your own algorithm for your feedAdapting content to your interests and preferences.

In its current format, Bluesky offers an experience no adsAdditionally, it has moderation tools so that users can actively participate in managing and regulating content, thus fostering a collaborative and safe environment.

In short, these are BlueSky Key Features:

1.decentralization– AT (Authenticated Transfer) protocol allows users to have more control over their data.

2.family interfaceAnswer: Its design is similar to Twitter, making it easy to transition from one network to another.

3.personalization– Users can choose or create their own feed algorithm.

4.Ad-Free: The platform does not contain advertisements at this time.

5.community restraint– There are tools for the community to participate in content moderation.

since then Public launch in February 2024Bluesky has experienced Its user base grew significantlyReached the platform in November 2024 15 million registered usersConsolidating itself as one of the most prominent alternatives to traditional social networks.

Its popularity has been Significant surges during major eventsAs Temporary blocking of X in Brazilwhich attracted thousands of new users, and a week after the US electionsWhen? One million additional records addedThese moments reflect the growing interest in Bluesky as an innovative and reliable alternative.