Mysterious movement with which the fashion house Versace the week began, its left almost 30 million followers Stunned to see that all his Instagram posts were completely deleted.
Italian house, now owned by an American multinational company Capri Holdings, completely empty his feed And the decision has fueled all kinds of rumors after it was announced just a few weeks ago that Versace had signed a formal deal for the multinational to be acquired by its main rival, tapestryfor an amount that may be approximately 8.5 billion dollars,
New Luxury Marketing Strategy
The practice of deleting all content from social networks is a fairly common tactic in recent times. many luxury and fashion brandsWith the aim of breaking all of the above and surprising with a new launch, a new course or any other impressive innovation.
Balenciaga’s current feed with only 11 posts
Instagram
A risky marketing strategy that has also been implemented by companies like Bottega Veneta from where, under the direction of Daniel LeeHe decided to delete his account on the social network directly in early 2021; balenciaga, quite expert in maintaining a feed with only 10 snapshots Yes, the publications are always with the latest news of the brand and which are usually made public within the same 24 hours; or as he did burberryas a sign of the change in his creative direction after the departure of Riccardo Tisci,
a new collection
After revealing more secrets in the Versace case, the house that remains designer Donatella Versace today has published several snapshots in recent days to reveal its new campaign photos. So, as might be guessed, deleting all content from your Instagram account (for the time being) only changes the creative language they’re going to carry on the account from now on, an action that also includes new coincided with the beginning of Fall/Winter 2023 campaign.
As of the publication date of this article, versace’s instagram account It has only 8 images in which its followers can already discover some new images of the next winter 2023 campaign which includes such famous personalities in the fashion industry as Irina Shayk and Gigi HadidAn expedition photographed by Mert and Markus.