Why Use Samsung Appliances? Find Out Four Reasons – Samsung Newsroom Russia

The new Why Samsung campaign video shows the key benefits that users get from Samsung technology.

Some appliances, such as a refrigerator, operate 24 hours a day, while others, such as a vacuum cleaner, are typically used intensively for short periods of time. These devices are designed differently for different purposes, but they have one common denominator: they are always available to users.

That’s why Samsung works so hard to improve every aspect of its technology. Just like stated At the “Welcome to BESPOKE AI” event, J. H. Han, CEO and Head of Device eXperience (DX) Business at Samsung Electronics, Samsung has a proven track record of pushing the boundaries of innovation with the shared goal of using advanced features to improve everyday life in a variety of ways.

So what are the daily benefits that users actually get from Samsung home appliances? “Why should you buy Samsung appliances?” The main benefits can be grouped into four categories that users can expect to encounter when using Samsung appliances.

When making a purchase decision, consumers may ask questions like “why choose the Bespoke Jet Bot Combo™ AI robot vacuum?” Here’s the answer! First of all, this vacuum uses an artificial intelligence (AI) feature called Enhanced AI Object Recognition, which allows the robot to move accurately and recognize obstacles. Reduces the need to remove furniture and objects beforehand, thereby providing a convenient cleaning experience for users (AI and SmartThings).

Performance may be another reason to choose this model. The All-in-One Cleaning Station™ with Steam Sanitization empties the dust bin, charges the robot’s battery, and steam-cleans the mops (improved performance). In addition, the Bespoke Jet Bot Combo™ AI offers multiple cleaning modes for users to choose from, allowing them to customize their solutions (flexible design and features). Last but not least, consumers can download the latest features via the Smart Forward service. (Technology for a better future and durability).

Or someone might want, for example, to have more free time at home. They might find products in the “AI and SmartThings” feature category, which has become increasingly important lately, that fit their needs, as these products are designed to help them live smarter and free up some of the time they spend on housework.

For example, the WindFree™ air conditioner features AI Auto Cooling, which automatically selects the optimal cooling mode based on room conditions and usage patterns. And when it’s time to cook, users can use AI Pro Cooking™ to get cooking mode, temperature, and time recommendations for their favorite dishes. Finally, to tie it all together, SmartThings seamlessly connects appliances, allowing users to control them easily and conveniently as they move from room to room.

Want to know more? You can watch the campaign video below to see four key ways Samsung is redefining the modern home.