Xbox Game Pass Helps Convince Hesitant Players to Return with Black Ops 6 – Xbox Generation

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Microsoft’s strategy of launching Call of Duty: Black Ops 6 on Game Pass from day one appears to have paid off. Although some analysts predicted a decline in sales of the game, especially on Xbox, the company is pleased with the initial sales figures. In fact, sales on PlayStation and PC were 60% higher compared to Modern Warfare 3’s 2023 release.

Game Pass’ growth has stalled in recent years, with the launch of Black Ops 6 marking a pivotal moment for the platform. Although Microsoft has not revealed how many new subscribers the game has attracted.CEO Satya Nadella confirmed that the service set a record for the most new subscribers on its debut day.

Now the challenge is to retain these players

Miles Leslie, deputy creative director at Treyarch, who worked on Call of Duty for 16 years, commented in an interview with the BBC that the release of Black Ops 6 on Game Pass helped convince hesitant players to give the game a try. “We saw that it allowed people who might have been wary, who might have had some resistance, who might have thought, ‘I haven’t played in a while,’ to actually come back and give the title a try,” he explains .

Season 1 of Black Ops 6 will begin on November 14, 2024.and details about what to expect have already been announced. Additionally, there is another Call of Duty game coming in 2025, which is rumored to be a sequel to Black Ops 2. The company must now work to keep players engaged with the game and the platform. The first season of Black Ops 6 will be key in determining whether Microsoft’s strategy is a long-term success.