Singer Beyonce released his seventh studio album in July of last year: Renaissance. The creative director of Balmain, Olivier Rousteingit didn’t take long for him to connect with the essence of this artistic work, of “contagious and happy” music —as he considers it—, and he found himself creating designs inspired by the songs of the disk. As she told Vogue, she decided to contact Marni Senofonte, the stylist of the artist with the most Grammy awards today, to give life to this collaboration that they just presented a few days ago.
The collection of haute couture is made up of 16 looks (the theme Energy has two), one for each song of the disk. But before arriving at this communion between themes and dresses, rousteing he had created around 50 sketches with a high dose of inspiration. “It was really his songs that created these designs,” said the creative. In the French edition of Vogue, explained that they held meetings via Zoom every three weeks. She suggested colors, added accessories such as hats and earrings, rectified lengths and volumes, and worked hard on the choice of embroidery, among other details of her participation.
Beyoncé and Olivier Rousteing, creative director of Balmain / Photo: Instagram @balmain @voguefrance @louiebanksstudio
This year, Beyonce wore two of the outfits co-created with Olivier at important events before showing the world the Beyonce x Balmain collection: to receive his recognitions at the Grammys and the Brit Awards. Although they all seem great to us, we wanted to leave you with our selection of 5 incredible looks this collection that will remain embodied in the history of the house founded by Pierre Balmain in 1945.
Feathers and velvets. Sculptural jewel corsets. Highlighting hats. Shine and more shine. Outstanding shoulders. And platforms with details that look like works of art… You will see this and more in this collection. On the Instagram account @balmain you will be able to appreciate the details of each looks per song.
He design for this theme that refers to the sun sign of Beyonce which, coincidentally, is also the Olivier, is starred by pale pink velvet and golden accessories. The metallic neckline was created by sculptor Elie Hirsh and the hat is a reinterpretation of a classic Pierre hat. Balmain. “We created graceful lines that flow around beautifully exposed shoulders,” the creative director said of this. looks. This was the suit that he wore Beyonce by becoming the artist with the most Grammy this year.
Look of the Beyoncé x Balmain collection / Photo: Instagram @Balmain
In it looks that recreates the meaning of Pure/Honey you can see the unique pattern of the collection, which exceptionally mixes different patterns in black and white: sailor stripes, harlequin, psychedelic print and zebra print. It has the maximum shine of the embroidered sequins. “To give the corset that striking shine, our traditional lace-up corset design was reinvented through 3D printing,” the designer details on the website of Balmain on the piece that complements the mixture of the print with its only color.
Look of the Beyoncé x Balmain collection / Photo: Instagram @Balmain
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It’s a design with a bustier silhouette that features a bow on its head. Also, the color is beautiful, feminine and futuristic. “Beyoncé and I were inspired by mid-century (last) examples from the archive of Balmain (…), in the creation of surprising silhouettes of haute couture through new twists on the size, shape, and placements of the ties. Building on that legacy, we decided to flip our bright pink bow 180 degrees, allowing for a perfect front slit and transforming what would normally have been the dangling fabric edges of a bow into the smallest possible version of the lapels of a tuxedo. classic”.
Look of the Beyoncé x Balmain collection / Photo: Instagram @Balmain
This extravagant outfit expresses the ultimate joy of the celebration that is conveyed on the album by Beyonce. In it, the minimalism of an emblematic short dress from the French firm coexists, “perfectly fitted, with its bustier-type construction and its horizontal lines” —detailed on the house’s website—, with the maximalism of a cape and a wig that only a disco queen could wear.
Look of the Beyoncé x Balmain collection / Photo: Instagram @Balmain
With a bustier silhouette, the garment is structured at the top, giving accents on the shoulders and hips. While expressing elegance in the flowing fall of the dress at the bottom. The brightness, as in most of the designscould not miss. Beyonce he wore the looks inspired by Alien Superstar for the French Vogue photo shoot, adding a halo-style headdress, which made her look like a queen of music, as she has been positioned among her fans.
Look of the Beyoncé x Balmain collection / Photo: Instagram @Balmain
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