8 out of 10 executives believe the economy will grow in the coming months

According to a KPMG survey, most executives demonstrate an optimistic attitude towards economic development. Eight out of ten said they expectimprovement of the economic situation in the coming months. 76% also believe this Your business will grow in the next three yearswhereas only 4% held the opposite opinion.

These good expectations extend to hiring: 98% of the 1,325 top managers of companies with a turnover of more than 500 million who took part in the survey (50 of them were Spanish) expect increase staff your company this year.

All fifty Spanish businessmen surveyed predicted that Your income will increase within three years

and 68% dare to say that this growth will exceed 2.5%, highest percentage among eleven countries in which the study was conducted.

Artificial intelligence

A key element of managers’ optimism in the medium term lies in artificial intelligence (IA) because while 60% of Spanish executives plan to invest in this technology “regardless of the economic situation,” 72% believe that these investments will not begin to bear fruit for at least three years.

KPMG Spain President Juanjo Cano emphasizes that “senior management supports their commitment to employment and raising the profile of ESG issues and generative artificial intelligence as levers for business growth, always placing professionals at the center of their strategies, while also taking into account other constituencies.”

AI, together with environmental and social parameters (ESG), one of the strategic priorities for respondentswhich indicates 16%, the same percentage that relates to possible inflationary pressures and rising costs.

Regarding ESG policies, 78% of Spanish managers say they have integrated these issues into their activities. their corporate strategies “as a lever for value creation”making them a determining factor in customer relationships and brand image, two areas where they believe it will have the greatest impact.

The same percentage of managers admit worry about “ethical” issues Regarding the impact of generative AI on their business, 20% cite cybersecurity issues that may arise.

Against, there are no concerns about its impact on the labor marketand 80% rule out that AI will significantly reduce the number of jobs, although they acknowledge that this will require updating the knowledge and skills of employees. Only 2% of managers believe that their employees trained to solve problems that the AI ​​is posing.

Both the executive group and the 50 Spaniards point to operational risks, cybersecurity and supply chains as challenges companies will have to face. In the case of Spain, reputational risks are added.

which KPMG says “shows the impact that increased scrutiny from stakeholder groups is having on a company’s performance.”