“AI will be the most important technology in 10 years, and mobility will be key.”

On the occasion of the presentation of the new Samsung Galaxy S24 series, held in San Jose, California (USA), EL ESPAÑOL – El Androide Libre was able to personally attend the presentation. On this trip, in addition to starting to test new functions of these terminals, we had the opportunity chat with TM Ro, President of Samsung Mobile Division Worldwidewhich made it clear that artificial intelligence in mobile phones will be the most important technological leap in the coming years.

Mobile sales have experienced a downturn, which is less pronounced in the upper range as more users choose models in this category. For this reason, Samsung has doubled down, releasing three models that are similar to their predecessors on the outside but different on the inside. But first of all, he chose artificial intelligence.

Galaxy AI is a Samsung brand that offers all the features of artificial intelligence. what the company has created for its new models, and what the conversation with the Samsung manager was about. The Korean firm makes it clear that AI is here to stay and that mobile phones are the best means to use itover computers or new devices.

AI in every mobile phone

The advent of artificial intelligence is revolutionizing sectors at a rate not seen since the advent of smartphones in the first decade of this century. The possibilities of various offers are increasing, counting the time between iterations in months rather than years.

Samsung understands this well, and, as T.M. noted. Roh, “As a leader in the mobile industry, Samsung wants to set a global standard for free mobile AI based on years of data analysis, using innovative technologies to optimize AI for mobile devices.” and open collaboration with industry leaders.” As noted, AI will be the most technologically significant thing in the next 10 years.

Technically this will be done using a hybrid approach. Smartphones will be able to use artificial intelligence on the device itself (On device), which will depend on the capabilities of your processors and neural processing units (NPUs). as well as AI that will work on the network (Cloud AI), capable of performing much more complex calculations, but which will also require an Internet connection.

Samsung is partnering with Google to implement some of the features included in the S24., but he also developed several in his laboratories. The company has made it clear that its intention is to offer the best experience in this regard, either through its own developments such as translation and transcription functions, or through collaboration with other companies, such as Google itself. Samsung will focus on three areas when it comes to AI development: communication, productivity and creativity.

The smartphone is still key

In recent months we have witnessed launch of products based on artificial intelligence, claiming to replace smartphones. Devices like the Humane Pin or Rabbit R1 use voice recognition AI systems instead of full GUI operating systems. But Samsung is clear that the smartphone is the best device to interact with the new offerings offered by AI.

What seems clear is that the AI ​​interface on mobile phones is important. Samsung has united all tools under one brand, with the same icon that makes it easy to identify each of the S24’s AI-powered features. Both Samsung-developed features and those created by third parties have a star-shaped icon that lets the user know when AI will be used on the mobile phone.

Of course, Samsung takes advantage of this. Knox, a digital security platform that becomes especially relevant with the advent of artificial intelligence. as it gives the user the ability to use features on or off the device, leaving the level of privacy they want to use in their own hands. This could be a differentiating aspect of the proposals that other rivals put forward in the coming months.

Thanks to the commitment to mobile phones, This year, Samsung will update at least 100 million devices to include artificial intelligence features.. These include the 2023 Galaxy S or the latest generation of foldable devices. So, it’s clear that the company isn’t planning to use the new Galaxy AI features only on the models that go on sale this year, allowing buyers of previous models to use them. This will be even more noticeable in the future as the company has started giving 7 years of updates on some models, starting with the S24 series.

Mid-range AI?

Despite the rise in sales of high-end models in countries like Spain, a significant portion of the population uses mid-range models such as the Samsung Galaxy A. That’s why we turned to TM Roh. If these new features reach cheaper terminals in the future.

Samsung’s strategy is based on a two-pronged approach: artificial intelligence on the device and in the cloud. This makes it necessary to have powerful processors and computing cores designed for artificial intelligence. These processors are expensive and are used in high-end models.but not for those who want a more reasonable price.

However, TM Ro also stated that “as the hardware performance of the Galaxy A Series continues to improve, in the future it will be possible to use AI on the device, and then these functions can be carried over to this family.” That is, it is technically impossible to update the current models of the Galaxy A family with AI functions, but Yes, in a few years we will be able to see terminals of this line with artificial intelligence functions.something similar to what happens with other functions such as cameras, batteries or screens.

Free and paid AI

At the S24 presentation It was clear that none of the AI ​​features shown were paid for.that everything will be free for S24 buyers. During the round table T.M. Ro was asked if Samsung is going to monetize these features in the future, whether they will integrate payment systems or advanced versions.

The manager made it clear that we are at the beginning of a new era, that It will be necessary to study how technology developed and, above all, what consumers demanded.. Samsung appears to be banking on basic AI features like those shown in these early announcements, as well as other advanced features that may require additional payment later. This is consistent with Samsung’s own statements on its website that “AI features will be free until the end of 2025 on compatible Galaxy devices” and that “availability of AI features provided by third parties is subject to change and is subject to from on the supplier’s terms.”

This was confirmed by the manager himself. Even basic AI functions running on a device come at a cost to businesses., because you will have to train models that will later be installed on mobile phones, and this requires costs. Obviously, cloud functions have an even greater cost, since online execution of each of the requests from different devices is added to the training.

Ring as evolution

One of the questions asked by TM To at this round table was related to the Samsung Galaxy Ring. new smart ring which was announced at the end of the presentation of their new mobile phones and about which they did not provide much information. A Samsung manager explained that “the role of the smart ring is important because it enhances Samsung’s health and is a device that is always worn and can collect more data than a watch.”

Apparently, many users do not leave the watch in sleep mode, which is why data collection is not constant. In addition, the autonomy of the ring is much greater than that of a smartwatch, and it is also much more comfortable to wear, since it is almost invisible.

According to TM Ro, this device is clearly aimed at the healthcare sector. allowing you to continuously measure sleep, heart rate and exercise. It will go on sale in 2024, although neither countries nor its price have been confirmed yet, although its arrival in Europe has been announced.

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