Advertising on Amazon Prime Video will become much more intrusive | Smart TV | Smartlife

In early April, Amazon announced advertising was coming to its on-demand content platform. Yeah, advertising on Amazon Prime Video is now a reality, and to remove them you will have to pay 1.99 euros per month.

But the truth is that when I had the opportunity to see how Amazon Prime Video works with advertising., I was very pleased: they appeared only when playback was started, and a maximum of three advertisements. The best part is that they only appeared in new content, so they weren’t as annoying as I expected.

Well I’m really afraid that since it looked so good that Amazon saw it could scratch more. And the conditions of Prime Video with advertising will worsen. No, they won’t force you to dig deeper, but you will see more ads than before.

Amazon Prime Video will significantly increase advertising on its platform

In a press release, Amazon announced thatThey bequeath to Prime Video new interactive advertising formats. The idea is that the viewer can interact with brands while enjoying the content they love. For example, starting in 2025, brands will be able to offer carousel ads so that during these ad breaks, the viewer can select and purchase products, apparently through Amazon.

These advertisements will be controlled via a remote control, allowing you to select the advertisements or interact with them through interactive games. The bad thing is that They also said there will be commercial breaks so we won’t see any more commercials at the beginning.

The company says that thanks to these new formats brands will be able to communicate more with customers, making streaming advertising more versatile and enjoyable. And with over 200 million monthly users, it’s a great place to fish for all types of companies.

In addition, they also announced that Interactive advertising will appear with a pause that show details while content is paused, as well as branded Q&A ads to entertain and reward participating users.

In short: we go from having ads at the beginning of every playback to seeing ads every time we pause, and we’re also shown ads every now and then in the middle of playback, just like Netflix or Disney+ already do. This is no doubt bad news, although we at least know that these new and aggressive ads won’t be active on Amazon Prime Video until 2025.

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