Affordable electric mobility with the lowest consumption and the largest luggage compartment in the category.

He Ford Cougar appeared on the market in 1997 as a compact sports coupe. based on Ford Fiestadesigned for agility and youthful style. This two-door model featured attractive design, efficient engines and a focus on driving pleasure, gaining popularity in Europe until it was discontinued in 2002.

In 2019, Ford revived the Puma name, but this time like a compact SUV. Adapted to the demands of a new market, the new Puma offers light hybrid versionsa distinctive design and approach based on versatility for everyday life. In 2023, Ford takes another step with the introduction of the Puma Gen-E, an all-electric version that reinforces the brand’s commitment to sustainable mobility and expands Puma’s offering in the electric vehicle segment. Today this compact electric SUV becomes reality in Spain.

Ford Puma Gen-E: a confident step towards affordable electric mobility

The American manufacturer’s offer is expanding in Europe with the arrival of the Ford Puma Gen-E, an electrified version of the best-selling model on the Old Continent. This compact electric SUV combines a design based on that of the combustion engine versions, with small details that set it apart, and the brand’s highest technology.

Measure 4.21 meters long1.93 wide and 1.55 high, which, according to the brand’s measurements, leaves legroom of 1127 mm in the front seats and 786 mm in the rear. In design, it retains most of the design elements of the combustion versions, but highlights frontal with a fully enclosed grille that includes a new signature oval and two exclusive colors for the electric version: Electric yellow (in photos) and Digital Aqua Blue.

Removing the gear lever on the center console allows it to be floating, making a very obvious change to the front row. Now it has two levels. The top one has an electric handbrake, since the gear selector is located on the steering column. There’s plenty of space at the bottom to empty the pockets. Although the passenger space is similar to other versions, false floor in the rear seats This may affect comfort as it requires a more bent leg position.

In front of driver A. 12.8″ screen serves to display all instruments, and the other, on the dashboard, 12 inches and driven by a version of Ford’s Sync 4 operating system, it contains the infotainment system and navigation.

Ford has retained the sporty driving position and added lighting tuning using LED lights and stripes, as well as leather seats that can be either vegan or two-tone on the top of the two available trims.

He trunk This is one of Gen-E’s strengths. The total rear capacity is 566 literssuperior to its direct competitors. This figure includes Megabox, covered with plastic, with drain, located under the main floor and has a volume of 145 liters. Also added mfront fender 43 liters Additional storage for charging cables.

Engine, autonomy and recharging

He Puma Gen-E Equipped with an electric motor 123.5 kW/ 168 hp and 290 Nm of maximum torque, making it the most powerful in the Puma line, although not the sportiest. Puma ST 159 hp.

Its NCM type lithium-ion battery has a usable capacity 43 kWhslightly lower than some competitors, but efficient consumption 13.1 kWh/100 km allows you to achieve autonomy up to 378 km (version with 17-inch wheels) according to the WLTP cycle. It achieves this figure on a combined route, although in ECO mode it can reach 400 km, and on a route limited to the city – up to 523 km.

Battery supports recharging Withalternative east (AC) from to 11kW and in Withcontinuous east (CC) from to 100 kWwhich allows you to charge from 10 to 80% in just 23 minutes

. It has four operating modes: Eco, Normal, Sport and Slippery, as well as different levels of energy recovery and system one pedalwhich allows you to control it and even brake the car by simply pressing the gas pedal.

Range and equipment

Two are available from the Ford Puma Gen-E, called Gen-E and Premium The price difference between them is 2300 euros. Although it is already quite fully equipped from the start, three packages can be added to the package: Comfort (600 euros), winter (300 euros) and Tech (1000 euros).

Some of the most important devices that come standard with the GEN-E version are:

• LED headlights.
• alloy wheels 17 inches.
• digital devices 12.8 inches and multimedia system with touch screen 12 inches.
• Wireless charging for mobile phones.
• Rear camera and automatic climate control.
• Ambient lighting and six-speaker audio system.

The premium version adds the following equipment:

• Tires 18 inches.
• B&O Play sound system with 10 speakers.
• LED matrix headlights.
• Synthetic leather upholstery.
• Power rear door.
• Electrically folding exterior mirrors.
• Safety and driving assistants

Gen-E inherits the advanced assistance systems of the internal combustion engine versions, including:

• Adaptive speed control.
• Lane maintenance.
• Blind spot detector.
• Cross traffic alert.
• Automatic emergency braking.

Prices and availability on the market

The presentation of the Puma Gen-E in Spain marks the opening date for orders. Production in Romania is scheduled to begin on January 17, with the first units scheduled to arrive on January 17. in April 2025.

Prices will be as follows:

• Ford Puma Gen-E 43 kWh 168 hp: 34,900 euros. With the current launch campaign the price is 30,600 euros, and with the MOVES III plan with crowbar, 23,600 euros.
• Ford Puma Gen-E Premium 43 kWh 168 hp: 37,200 euros. As part of the campaign, this amount is reduced to 32,900 euros, and as part of the Moves III plan (with cancellation) 25,900 euros.

The Puma Gen-E competes in a segment where models such as Fiat 600e, KIA EV3, Peugeot e-2008 and Volvo EX30. Although its battery has a smaller capacity than some competitors, it lower consumption

allows for greater autonomy.

For example, Volvo EX30 homologates 337 km, Peugeot E-2008 with 136 hp. – 343 km, Fiat 600e – 409 km, Opel Mokka Electric – 402 km, KIA EV3 – 436 km and MG ZS EV – 320 km. This is also supported by the charging speed, 23 minutes from 10 to 80%, while the Opel Mokka needs 26 minutes, the same as the Peugeot E-2008 and Volvo EX30, 37 minutes for the MG4 or 41 minutes for the Hyundai Kona. .

Another benefit it provides is its capacity trunk574 liters, which is much higher than competitors: 310 liters for the Opel Mokka, 434 liters for the Peugeot E-3008, 318 liters for the Volvo EX30, 363 liters for the MG4 or 332 liters for the Hyundai Kona.

Additionally, considering rivals who may be in one’s own home, comparison with mild hybrid combustion options:

As for the entry version into the line, Titanium micro-hybrid with 125 hp power.which costs 25,800 euros, the electric version of the Gen-E can be purchased for 26,100 euros (with Moves III without crowbar – 4,500 euros) and for 23,600 euros with (crowbar).

As for the highest version, ST Line 155 hpAlso microhybridwhich costs 29,500 euros, the premium electric version costs 28,400 euros without recycling and 25,900 euros with it.