After Scarlett Johansson’s Latest Film Fails, Apple Becomes Cinema Strategy Modifier

After $20 billion in sales in 2019, big-screen spending and negative publicity are forcing the tech company to revive its economy and launch its latest film starring George Clooney and Brad Pitt. With LEN, discover the best of European journalism.

The article is reserved for subscription.

Couple Eneko Ruiz Jimenez (“El Pais”)

Published 08/20/2024 at 18:10
Reading time: 1 min.

lromantic comedy Fly with me to the moonon the billboard are Scarlett Johansson and Channing Tatum with an astronomical sum of 100 million dollars (91 million euros). Pour pleasure into perspective, All is wellthe genre’s release in 2024 will cost $25 million in revenue. The actress’s salary leads and historical love in the simple conquest of NASA space (a concept of vraisembablement peu alléchant for the young public) ont mis in veille les imperatifs Budgettaires. After the gabeg, reality returns to the surface. Despite more than $40 million received from charities, the production is available for the largest financial failures. The total costs are in the hundreds of millions of dollars and represent a kind of additional coupon for the cinematic court of Apple.

This article is reserved for subscriptions.

Access to national and international verified and decrypted information
Pendant 1 euro per week for 4 weeks (no engagement)