Aitana Bonmati kept her circle and made a plan with restrictions, a global documentary and interviews in several countries | Relief

“I am a city dweller, I live where I was born, I came with my friend Maria, who accompanies me everywhere. I am the same person who played for the city team and that makes me happy.” Two Golden Balls and world fame, which he does not shy away from and which he controls. Aitana Bonmati had and still has a plan. The Barça and national team player has reached the top after wearing gold as the world’s best footballer for the second year in a row.

The path was not easy, despite what his football called to him. With Barça she won everything: the League, the Copa del Rey, the Super Cup and the Champions League, setting herself apart from the rest and adding to her huge collection of MVPs. She again topped the Champions League and European finals. And he won the Nations League while playing a prominent role in the national team, with whom he had a bad experience at the Olympics. oh..

She had previously been showered with countless awards (Ballon d’Or, Best, Laureus…) after being without a doubt the best in the previous season. Meanwhile heThe Catalan remained calm and stood firmly on the ground, making her usual circle. and the goal to change the situation.

On the table is a media and commercial strategy that has worked very well.with a historic contract extension agreement with Barça (she is the highest paid female footballer in the world) and a switch from Nike to Adidas in the midst of brand offers for her. On the horizon is the challenge of continuing to make progress in internationalizing his personal brand with another large-scale documentary.

In fact, as Relevo learned, Filming of the series began this Monday, with the presentation of the Ballon d’Or. and is produced Religion of Sportsa company founded by legendary American football player Tom Brady. This is the same producer of documentaries about athletes like Simone Biles and Serena Williams, among others.

Although fame had its limits, it was with an eye to football. “If we see that it is already more or less saturated, if the sporting context requires that it have a more or less well-known position… Based on this, we are going to somehow comply with this work plan,” her agent Christian Martin told Relevo, detailing that the target last year was in the foreign media due to the global influence his player began to acquire.

For this reason, Aitana’s interviews have reached a new level, appearing in media such as BBC. Particular attention is also paid to global agreements, which involve not only one country, but also which can be designed for several countries and includes 360° activation.. That is, they don’t just have digital channels, but go further.

Meanwhile, on the commercial front, Aitana Bonmati has shown restraint. She rejected many offers that she felt uncomfortable with.has built loyalty to its brands through improved contracts and more selective activities, and has secured new sponsorship deals in line with its personal ideals. Always taking into account their social obligations and solidarity with the Barça Foundation or UNHCR.

Saying goodbye to Nike to become a great Adidas star

In this regard, he highlighted an important change in his relationship with the sports brand that supplied him with shoes and clothing: Nike. The Catalan midfielder decided to return to Adidas in a highly sought-after transfer due to his influence.. Well, the North American brand lost to the current and favorite Ballon d’Or – it ended up winning it.

Behind His solution was to offer to become a great Adidas star. After years of competing at Nike with famous soccer players like Salma Paralluelo, Bronze ball for the second year in a row, or Alexia Putellas, with whom she just equaled her second Ballon d’Or, going one step further, the German company’s offer was “impressive” in every sense. Relationships and promotions were even signed. its campus in Sant Pere de Ribes,

which is expected to make progress in the coming years.

This was accompanied by her historic renewal at Barça, which made her the highest paid female footballer in history, as well as the good impact her documentary had on TV3 – he ended up buying it Movistar– or the second edition of his book. A commercial and media boom, during which Aitana retired and tried to make time for her loved ones, spending time with ordinary friends and a life in which she did not change her daily routine. It remained the same, but with two Golden Balls.