Alcaraz, like Jordan: will have his own logo on Nike

Sports company Nike He is already working on creating a personalized logo for Carlos Alcaraz., as he did in his time with other top tennis players such as Rafa Nadal and Switzerland’s Roger Federer, and the existence of Murcian’s own identity is part of the new contract he will enter into with the American multinational corporation. Although the parties have not made this official, there is talk of bond for ten years and an amount exceeding $150 million.

Although the main characters do not want to make public the huge sums they receive for advertising rights, It can be concluded that Carlos Alcaraz GarfiaTurned 21 on May 5th, currently number 2 in the world., will also become the second highest paid tennis player on the ATP circuit. He will appear on this list only after Serbian Novak Djokovic. who, at 37 years old, ranks third in the ATP classification and more or less on par with Nadal, who is 38 and sees the end of his professional career approaching.

Ahead of them in the ranking, but not in terms of sponsorship income, would have been Italian Jannik Sinner rising to number one on the international list after participating in the Roland Garros tournament and which is also highly valued at a commercial level. Transalpinist’s main source of income, like Alcaraz’s, is Nike, the company that dresses him and with which he signed a new contract in 2022. This also went on for ten years and it was revealed that the Oregon company would pay $150 million.a figure that Alcaraz would surpass even though San Candido is now number 1 and El Palmar is number 2 on the circuit.

There is no doubt that Carlos has a market and that he has won thanks to his very good results and the image he creates, which is global. His tennis, as well as his charisma, make the native of Palmar the object of desire for a large number of companies. -Nike, Babolat, Rolex, BMW, Isdin, Calvin Klein, ElPozo and even the Autonomous Community at the institutional level. The commercial claim is also obvious from those who bet on Alcaraz, which, by the way, already has its own Foundation.which he manages, find a return, since the economic efficiency of the tennis player’s activities is now beyond any doubt.

From Nadal’s bull to Federer’s “RF”

Therefore this Murcian will have a personalized logo, that’s not surprising. and from Nike are working on its preparation. In this sense, the Palmar native will follow in the footsteps of other tennis players such as Rafa Nadal and Roger Federer, ironically two of Carlos’ childhood idols. After the Mallorcan bull and the initials RF of the Swiss.retired from competition for a year and a half, will acquire an image intended for an emerging, already consolidated figure in world tennis.

This gift item is included in the new contract between Nike and Alcaraz, and this will equate him with the great sports figures.like Michael Jordan himself, which were the image of the brand he represented for some time. for more than 60 years, the wing of the Greek goddess Nike, the wing of victory. This mark will still be worn by the Murcian in addition to the one that will be designed exclusively for him.

Meanwhile, a student of Juan Carlos Ferrero, having spent several days without contact in Ibiza after his victory at Roland Garros, He’s already focused on what he does, which is competing at the highest level, and that’s what he’s in London for. There he will play at the Queen’s ATP 500 tournament and then at Wimbledon, the third Grand Slam tournament of the season. Both tournaments, which are held on grass, He won them in 2023 and his aim is to confirm the two titles, starting at Queen’s, where he will make his debut on Tuesday or Wednesday. as the draw showed, he will meet with the Argentinean Francisco Serundolo.

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