Technology

Apple Announces $20 Increase – NBC Bay Area 48

Out-of-warranty iPhone owners will soon have to spend more to get their batteries replaced at an Apple store, the company said this week.

Starting March 1, all older iPhones that came out before 2022 will see their battery replacement fees increase by $20, the tech giant said on its website. Currently, an iPhone 13 owner will pay $69 for a new battery. In two months, Apple will charge $89.

The battery price increases will also apply to older iPhones, some iPads, MacBook laptops, and also in some international markets.

Currently, all iPhone 14 models are under warranty, and if something goes wrong, the company will repair the phone for free. But when they start going out of warranty on the first anniversary of purchase, Apple will charge $99 to replace the batteries in them.

The move shows that Apple is still adjusting prices in response to higher labor and parts costs. Although inflation has slowed recently in the US, the company said last year that inflation had affected its business and pushed up iPhone prices in several international markets.

The change could also prompt more people to upgrade their phones to a new model instead of replacing the battery. It could also lead users to non-Apple repair stores at lower prices.

Changes to the battery replacement fee have affected iPhone sales in the past.

In late 2017, users discovered that Apple had added software code that slowed down iPhones with older batteries that had been mostly depleted, to prevent the entire iPhone from shutting down unexpectedly due to weak battery.

The disclosure became a scandal for Apple, forcing the company to answer to Congress and pay international fines. His solution for customers at the time was to offer battery replacements for $29, up from the previous price of $79. Battery replacements were very popular, and many iPhone owners opted for value optimization, putting pressure on Apple retail stores before the program ended and prices went up again.

In 2019, Apple CEO Tim Cook pointed to $29 battery replacements as one reason for lower-than-expected iPhone sales at the time in a letter to investors.

This article was originally published in English by Kif Leswing for our sister network CNBC.com. For more from CNBC go here.

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