Apple named the largest smartphone manufacturer in 2023

Although Samsung was pleased today Galaxy S24 launchthis is truly a bittersweet day because Apple took it crown like largest smartphone manufacturer peace. Interestingly, this movement occurred even when Apple was having numerous problems with the release of the iPhone 15. Added to this is the decline in sales, and customer leakage in Chinawho are increasingly choosing Huawei devices.

In this context it can be said that Samsung had a very bad year. And even more so when it has a large number of devices available, which helps increase device sales. Now thanks new Galaxy S24,

The company is expected to see a rebound in sales of premium devices. Yes, indeed… Will this be enough to reclaim the crown?

Apple, Samsung and Xiaomi sold the most smartphones in 2023

No surprises, behind Apple and Samsung there is Xiaomi as the third largest smartphone manufacturer. Of course, the company has distanced itself from the two premium manufacturers and sees other companies very close to knocking them out of third place on the podium. To be precise, Apple ended 2023 with a 20% market share, according to an International Data Corp report compiled by Reuters.

Thus, Samsung It dropped to second place with a share of 19.4%. Thirdly, we have Xiaomi from 12.5%. Right behind it we have Oppo (including OnePlus, Realme and Vivo) and transition

(Tecno, Infinix and Itel). Both have market shares of 8.8 and 8.1% respectively.

The change in leadership comes during a very difficult year for the industry, as consumers were slow to upgrade their smartphones and opted for cheaper phones due to to high inflation and economic uncertainty. A slower-than-expected recovery in China, the world’s largest smart device market, also weighed on sales across all manufacturers.

Apple and Transsion were the only top five brands to see growth in 2023.

Apple and Transsion were the only two of the five largest smartphone manufacturers. which recorded an increase in sales in 2023. And all this despite the fact that the global market shrank by 3.2%. This means up to 1.17 billion units were sold, the lowest level in a decade.

“While we saw strong growth in the second half of 2023 among lower-tier Android players such as Transsion and Xiaomi, driven by rapid growth in emerging markets, the biggest winner is clearly Apple,” said Nabila Popal, research director at IDC. Worldwide. Tracker team.

Samsung phone supplies fell by 13.6%and the iPhone grew by 3.7%

last year, according to IDC. This has many advantages, knowing average cost from a Samsung device (US$295) compared to the average cost of one Apple product ($988). Of course, 2024 will be especially difficult for Apple, where it is starting to be displaced by Huawei, as well as other low-cost brands.