Apple shares soared 7% after announcing its own AI

New York (EFE). Apple shares soared 7.2% to a new record of $207.15 a share at the close of the New York Stock Exchange, a day after the Tim Cook-led company announced its own artificial intelligence program.

Apple is now worth more than $3.176 billion, once again placing the company as the second most valuable company on the stock market, behind only Microsoft.

That second spot has been disputed in recent days by Apple and chipmaker Nvidia, which has seen impressive growth over the past year.

Apple Intelligence made Apple shares skyrocket

At the developer conference, the Apple company announced Apple Intelligence, its own artificial intelligence system, and also unveiled an alliance with another giant in this promising artificial intelligence sector, such as OpenAI, creator of the popular ChatGPT.

Apple’s stock price bottomed out on April 19 ($165 per share) and has risen almost continuously since then, but the increase recorded today, which surpasses the previous record on December 14, is unprecedented.

According to a number of analysts quoted by CNBC, new artificial intelligence programs will increase sales of the company’s devices due to the appetite of brand-loyal consumers to purchase devices equipped with new tools of increasingly powerful artificial intelligence.