Apple unveils new MacBook Air with a focus on artificial intelligence

The Apple company surprises with its new MacBook Air with one of the most powerful Apple chips.

Apple today reportedly unveiled two new 13- and 15-inch MacBooks powered by the M3 chip, which Apple says makes its new lightweight laptops Up to 60% faster than M1 chip models and up to 13 times faster. than the fastest MacBook Air with an Intel processor.

The bloc’s members chose Monday to be overshadowed by the news of the first fine they received from Brussels, namely 1.8 billion euros for unfair competition in the music streaming industry.

But as expected, Apple is set to announce some of its new hardware this week, like these laptops or the iPad tablet.

Artificial intelligence

In the new MacBook Air, artificial intelligence takes on a role thanks to the new M3 chip.

Specifically, the M3 chip features a 16-core Neural Engine, as well as CPU and GPU accelerators that leverage on-device machine learning capabilities. “Make MacBook Air the world’s best consumer laptop for artificial intelligence” they assure.

Likewise, Apple is focusing on this technology, saying that macOS offers smart features that maximize productivity and creativity, allowing users to enjoy camera features, real-time speech-to-text, translations, text prediction, visual comprehension or accessibility features.

Additionally, this feature will allow users to get the most out of the AI ​​capabilities offered by other platforms, such as AI Math Assistance in Goodnotes 6, Pixelmator Pro, or CapCut.

“Thanks to the unified memory architecture of the Apple MacBook Air chip, it can also run optimized AI models such as large language models (LLMs) and propagation models. for local image generation with exceptional performance. In addition to the performance of the device itself, MacBook Air supports cloud-based solutions that let you use powerful productivity and creativity apps designed to take full advantage of artificial intelligence, such as Microsoft Copilot for Microsoft 365, Canva, and Adobe Firefly. They.

Two devices, 13 and 15 inches, have 18 hours battery life and Liquid Retina screen. Its new features include compatibility with two external monitors and a Wi-Fi connection that is twice as fast as the previous generation.

The new MacBook Air features an aluminum Unibody design in four finishes: Midnight (with an anodized finish to reduce fingerprints), Star White, Space Gray and Silver.

So Apple is updating its MacBook Air, the world’s best-selling laptop, which They are available for pre-order today and will officially go on sale on Friday, March 8th.

Specific, The 13-inch MacBook Air with M3 chip is available from €1,299 and €1,199 for the education sector.

The 15-inch MacBook Air with the M3 chip is available from €1,599 and €1,499. for the educational sector. Both models are available in midnight, star white, silver and space gray colors.

As for the previous model, the M2-powered 13-inch MacBook Air in Midnight, Star White, Silver and Space Gray has been reduced to 1199 euros.