Artificial intelligence is a key purchasing factor for half of smartphone users in Spain.

It has been making headlines for months now, and as we know, not a week goes by without some revolutionary announcement about the technology that seems to have become ubiquitous.

artificial intelligence It is present in almost every technology product you can think of, and in recent months it has become an important element of predominantly technology products, Cell phones.

It’s a rare company that doesn’t pepper its launches with innovations related to this area, and in fact, according to the report GenAI Smartphone Shipments and Analytics Sales of smartphones with generative artificial intelligence (GenAI) will exceed 100 million units in 2024.

It may seem to many that the consumer normal He doesn’t care about AI, but it seems that he doesn’t. The rise in investment by big tech companies coincides with the rise in consumer demand for these features in their companies. smartphones.

Overwhelming majority

A study conducted by Oppo between users smartphones in Spain confirms that Spanish consumers are looking for devices with extended capabilities AI such as improved cameras, smarter virtual assistants and more efficient resource management.

The majority of survey participants – 86.4% – take AI functions into account when buy A smartphoneand 46.6% (almost half) consider AI features to be a very important factor when making a purchasing decision.

There are slight differences in this perception depending on the gender of respondents: 52.7% of those who emphasize the relevance of AI when choosing a mobile phone are men and 47.3% are women.

In addition, more than half of Spaniards in over 55 years old (53.4%) acknowledge the importance of advanced technological features of mobile phones, which is also mentioned by young people aged 18 to 34 (43.4%), confirming this trend.

Oppo’s bet

Here, the study’s technology author recalls his efforts to develop AI features in her smartphones and distribute it to as many users as possible.

Oppo recently announced its goal of reaching 50 million AI users by 2024 and will integrate its generative AI capabilities across its entire product line, including the recently unveiled Oppo Reno12 series, marking the start of the company’s strategy to make the technology more accessible to all users.

The two models in the Reno12 series include Generative AI options which allow, for example, erasing unnecessary elements in images, improving the result of a portrait, automatically summarizing texts from voice recordings, improving communication in areas with a weak signal or the ability to make phone calls without the need for network coverage.

Features that are ultimately aimed at improving the daily lives of users and respond to the growing demand for these types of features.