Categories: Technology

Augmented reality viewers will give your business a new look

Gadgets presented by Meta and Apple could become potential allies for entrepreneurs

Beyond entertainment, there are many areas where you can take advantage of these innovations.

While it is true that VR Meta Quest or its closest competitors Apple Vision Pro are designed for entertainment purposes and integration with technologies such as Internet of Thingsits uses can go beyond facilitating daily tasks or moments of relaxation after a busy day.

Read more: “Video will become boring, people will start using augmented reality”: Metaverse expert

And fields as diverse as academia, architecture, medicine, design, tourism, interior decoration, mechanics and even the traditional office are becoming potential beneficiaries of these technology-based gadgets. augmented realitywhich directly affects segments such as small and medium-sized companies.

“Virtual reality is emerging as an innovative solution that fills some gaps, especially in the field of simulation, bringing us closer to the different realities of our environment and based on what happened during the recent pandemic, which created a need for more immersive experiences,” explains Leonardo Correa, Vice-Rector for Innovation at the Creative University.

As for availability in our country, the leadership belongs to the Meta glasses, which can already be found in some stores at a price of about ¢230 thousand, while the recently released Apple headsets do not have an estimated arrival date. iShop market manager, confirmed to LA REPUBLICA.

Given the noticeable difference in price between the offerings from both manufacturers, it becomes a debate as to which one I should choose as a user; a decision that will depend on expected use and functionality expectations.

“In the case of the Apple Vision Pro, there is no doubt that it is a luxury product due to its price, which may well be offset by its quality and connectivity. This gadget is more intended for creative people and professional users who can develop the ecosystem necessary to go as far as Apple allows them,” says Johnny Corrales, coordinator of the audiovisual industry branch of the Costa Rica Chamber of Information and Communication Technologies.

Equally important is the caution that must be exercised by the user when using devices of this type for a long time, the characteristics of which may ultimately cause adverse effects in people with episodes of epilepsy

or dizziness.

Read more: Companies use augmented reality technologies to attract customers

“For example, the issue of sound levels is important because overexposure to high levels can later cause problems with deafness, as well as strobe lights and people’s visual sensitivity to them, as it can cause seizures, dizziness, spasms or changes in vision for some.” says Fernando Salas, Director of the School of Computer Engineering at ULACIT.


10 Areas That Can Benefit from VR Technology


  • Content Creation developing digital products for consumption using these 3D platforms, videos, films and animations.
  • Trade selling using digital audiovisual assistants or avatars.
  • Education formation of new forms of interaction between student, teacher and didactic content.
  • Fashion visualization of clothes in real time with style and color changes.
  • Architecture preview projects in a more exciting way.
  • Advertising introduction of new interactive media.
  • Medicine an opportunity where students can practice procedures more realistically without exposing human patients to complex processes that are difficult to simulate in reality.
  • Working environment At the remote collaboration level, this can facilitate closer participation as if it were a face-to-face meeting, removing the physical barrier of both location and distance.
  • Tourism gives users the ability to experience enhanced audio, video and animation experiences at historical sites and landmarks.
  • Auto Mechanic It allows you to see diagrams of machines and engines, indicating the location and part that is causing problems.

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