BabyKid Spain + FIMI debuts with a strong international presence by bringing together buyers from more than 40 countries

Valencia (EP). Babykid Spain + FIMI, the universe fair of childhood, starts “strongly” this Thursday at Feria Valencia. Over 25,000 square meters dedicated to children’s products and nearly 500 brands from 30 countriesWho are showing their new collection to foreign professionals from more than 40 countries.

The organization of the event, “unique in its kind as it combines child care and children’s fashion in a single showcase”, highlights that the strong international aspect has been the tone of the first day, where 42 countries About 600 foreign buyers had come. The continent is visiting the fair, a figure that represents an increase of 15% compared to the 2023 edition, Feria Valencia said in a statement.

These professionals, both self-registered and VIPs invited through commercial missions, have been promoted by institutions such as ICEX, IVAC International, Feria Valencia and ASPRI.

73% of buyers come from Europe, including countries like Italy, Portugal and countries in the Mediterranean region. The presence of professionals from Latin America (36%), the Middle East (33%) and Africa (18%) is also notable.

A growing region despite low birth rates

Furthermore, on this first day, ASEPRI, the sector’s employer association and co-organizer of the fair, took the opportunity to highlight the growth of the children’s products sector by 9% in 2022, reaching a turnover of approximately 1,221 million euros. And the growth is estimated to be 3% and 2.8% in 2023 and 2024 respectively.

Furthermore, he highlighted that exports account for 52% of the region’s total turnover, of which the EU accounts for 63%, being the main destination market for our exports.

However, despite these good figures, Vice President of ASEPRI and Valencian businesswoman of the Mikuna firm, Maria Eugenia GarciaWarns about the low birth rate from which our country suffers and which represents a difficulty in gaining market share for the sector.

The event has been inaugurated by the Regional Secretary of Industry, Commerce and Consumption of the Generalitat Valenciana. Felipe Carrascowhich was accompanied by, among other authorities, the Director General of Entrepreneurship and Internationalization, esther olivas, director manuel roslen, or Vice-Minister of Economy and Competitiveness of the Junta de Castilla y León, carlos martinA community with a significant presence at the fair.

At the inauguration, the Regional Secretary of Industry announced the imminent call for a series of aids aimed at improving their competitiveness to companies in the Valencian Community, within the framework of the “Cluster Policy”, which “reinforces those aspects “which are most important in each area, such as, for example, sustainability, technological development or level of internationalization”.

sustainability and technology

The inauguration of Babykid Spain + FIMI 2024 sees new technological solutions emerging in the fields of sustainability, especially in children’s fashion, and childcare.

In this sense, the show’s director, Alicia Jimeno, points to notable examples, such as the collection of Rapif, the first Spanish fashion manufacturer to obtain AITEX biodegradability certification for its Made in Spain cotton fabrics. ,

Fashion Show: Shoes, Fashion and Baby Care

One of the most anticipated moments of the fair is the FIMI Kids Fashion Week and Baby Childcare Week Parade, featuring fashion, footwear and childcare brands, such as Mara Kids, Artesani Afilita, Javilar Kids, Matepetas, PAZ Rodriguez, AgaFootwear, Britax, Cambras . And Carrello Baby. In addition, Baby Lobitos, Pisamonas, DD Step and Ria Menorca participate in the collective footwear parade.