Baldur’s Gate 3 Developer Explains Ubisoft Screwed Up Prince of Persia The Lost Crown

The bad news was confirmed. Ubisoft It has been revealed that the Ubisoft Montpellier team responsible for creating Prince of Persia The Lost Crown has been reassigned to other divisions of the French company. Despite unanimous applause from the press and public, the latest Metroidvania adventure failed to live up to board expectations.

According to information obtained by Insider Gaming, it has sold one million copies since its release in January 2024. Michael Dawes spoke about what could have gone wrong to not achieve the success Ubisoft expected. Publishing Director, Larian Studios and picked up by GamesRadar+.

In a post on X, a member of the Baldur’s Gate 3 creators pointed out why a decision that Prince of Persia Lost Crown The release exclusively for Ubisoft Connect on PC was not the most successful.

The last notable game on the platform may have been Far Cry 6 in 2021. The Crew, Mirage and Avatar all came out in 2023 and didn’t perform well, so it’s safe to assume that subscription numbers dropped when Prince of Persia The Lost Crown came out in 2024. This means that people did not open their shops much.

If it had been released on Steam, not only would it have been successful in the market, but it would also likely have a sequel because the team is so strong. This is completely the wrong strategy. The hardest game to make is one with a score of 85 or more, but it’s much easier to publish. It simply should not have been done the way it was done.

The game appeared on Steam on August 8, seven months later than it appeared on Ubisoft Connect. That’s why Dawes noted that the value of the Valve store is enormous, since “for premium games on PC, Steam represents approximately 90% or more of total sales on this platform, maybe a little less if you have your own platform. “If you remove the Steam platform at the peak of its relevance, you will remove on average 90% of your potential audience.”

The argument has all its logic, but for those who believe that projects such as Prince of Persia Lost Crown don’t get your hopes up on the platform, Daus has his own argument too.

“It’s precisely because of the (Steam) audience. An older IP address tends to target an older audience that uses the Steam platform. It benefits from a democratic position and the opportunity to be featured on the front page. Steam Deck compatible, which gives it extra (free) visibility like any other good platformer.”

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