Barcelona: Reasons why Barca likes the idea of ​​moving to Miami

One of the goals of La Liga is to celebrate in Miami Match between Barcelona and Atlético Madrid corresponds to the 18th round, scheduled for the weekend of December 21/22. This initiative is still being approved. Appropriate permissions have been requested from Spanish Federation and UEFA, but these organizations have not yet commented.

What La Liga has is Barcelona approval. Although at first one might think that it was the team that suffered because it will be playing on a neutral ground in a match scheduled for its home in Montjuïc, the reality is that the Barça club He welcomes this initiative. It is true that there may be a sporting disadvantage that the club considers not very big, but it also provides other advantages that are important to the organization.

American sponsors

One of them is a visit to the USA. A country that supports football for the next World Cup in 2026. We shouldn’t forget about this. The American market is very profitable for Barcelona. Its main sponsors are companies from the USA: Nike and Aramark. And they are not the only ones as he has other minor sponsors such as Travel and Leisure.

A common occurrence in the preseason

This gives an idea of ​​the importance Barcelona places on the United States. It is not surprising that in recent years the team has traveled to this country to play. several friendly matches in pre-seasontwo of them in the last two years against Real Madrid in the first Clasico of the season. You can go to this match with Atlético open new commercial directions.

We must also not forget that La Liga will use the match to promote competition in this country. Players from Barcelona and Atlético Madrid will take part in the event. This is another way improve the image of the Barcelona club in this country and another reason why Laporta likes this trip. This is a way to display all your figures on display.

Fan movements

There are two other important points, for example, purely economic due to the controversy over the match in the USA, as well as the celebrations that it may entail. fan trip to Miami. The plan is for many planes to be chartered so members can travel to the meeting. And there will be a variety of options, from practically a round trip to trips with a stay of several days in an American town.