Since the company settled in the country three years ago, it has managed to gain a foothold in the Italian financial sector. And this was made possible thanks to a revolutionary offer and service that allowed customers have a bank for the most common everyday transactions without commissionsand for more personalized services such as financing, with highly competitive products. explains Javier Lipuzkoa, Director of Digital Banking at BBVA Italy. “We want to be the first bank for Italians, offering the best experience and long-term offer,” he assured.
The company recently included in its offering mortgages “that are on the right track,” said Javier Lipuzkoa, and which, like the rest of its products, offer comfort and convenience to customers thinking about buying a home. BBVA It offers 80% of the cost of the first home and 70% of the cost of the second home. Interest rates are very competitive and adapted to the Italian market.
The initial product value proposition in Italy, which started with “Conto a Zero spese per semper” and free debit cards, has been complemented by credit products such as instant online credit, salary advance or split payments, which offer Italian customers flexibility when they need it. Later, savings and investment products were added, such as the “Flessibile Deposit” and almost 300 investment funds, which customers have access to through the “app” and website.
Now “Conto a Zero spese per semper” offers its customers a 3.5% reward and a 3.5% cashback for the first 6 months without having to fulfill any requirements: without reference to salary, without minimum balance and without permanence. In addition, the client will continue to receive rewards after the end of the offer, which will vary depending on the market.
In the context of lower interest rates, “at BBVA we strive to provide clients with the best reward that the market allows, for this reason we periodically review the terms,” Lipuzkoa said, highlighting that they have a “very positive” balance sheet. “Italy’s digital banking model is working very well,” so they are supporting a long-term supply in the country.
BBVA has created an increasingly consolidated value proposition in Italy, also thanks to the support of such a reputable global organization as the BBVA Group.
Proof of the bank’s good performance in Italy is that after three years of operation in the country, it has managed to position itself among the five preferred financial institutions among consumers in Italy, according to a customer satisfaction survey conducted by Altroconsumo among more than 32,000 people. .main banks operating in Italy.
In particular, BBVA positions itself as the fourth best bank in Italy, ahead of other traditional institutions. This study found that banks that invested in so-called “home banking” received the best rating, among them BBVA digital banking in Italy.
In this sense, its 24/7 customer service score exceeds 53% NPS (Net Assessment Index or Net Promote Score for its acronym in English), and its app’s user experience has ranked top in app stores since its launch, with a rating of 4.8 on iOS and 4.7 on Android. Additionally, BBVA Italy is reported by customers to have a first-time resolution rate of over 85%, with a customer rating of 8.28 out of 10, as of June 2024.
In addition, it was recently recognized at the MF Banking Awards as “Best Foreign Online Banking” in the 21st edition, organized by Italian media and representing recognition of excellence in the country’s banking sector.
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