Samba, Stan Smith and other gazelles beating in our outfits? On one of the days of the opening ceremony of the Olympic Games in Paris, Adidas dealt with the latest version of the SL 72, baskets emblematic of the brand, released in 1972 for JO in Munich and the original baptized Super Light in raison de incomparable leur légèreté (à l’époque) for the motley course. The famous takeover of three stripes at the same time with your grand advertising campaign, the offer of services of Bella Hadid, top models, celebrities in the world and the Barça footballer Jules Kunde, deja Botsadère of the German label. . The color clip, made by the realist Thomas Lachambre, also includes a series of clichés captured by Kenny Germé in a release on Instagram on July 17.
Gigi Hadid’s mother wears a white cotton sports ensemble with black stripes, consisting of a T-shirt and a short court, and on her long legs a pair of red SL 72 OG. The tall brunette, 27, and a pair of white highway shoes, improvised by the brand’s logo, when a bouquet of flowers decorates everything around to descend, like the athletes’ medals on the JO podium. Bella Hadid rides down the catwalk to the sounds of rap music Play on in SL 72 RS, available in five colors: white, blush, noir, blue and yellow.
From the moment Jules Kunde strikes a pose in black running and trains in white on the SL 72 RS in white and light yellow. The surviving sneakers are a heritage of running, with a similar appearance in rubber and crank for maximum comfort, as well as a touch of daim sur l’avant. A$AP Nast, musician Melissa Bon and model Sabrina Lan ont eux prissi part à la Campagne, enfilant eux also use the famous Sur Fonde Couleurs Primaires baskets. If the tennis shoes are available on the Adidas website, priced from 100 euros a pair, they will be available in Paris at 42, rue de Sévigné, in a pop-up boutique dedicated exclusively to the SL 72 du 26–29. September procachine.
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This edition of the iconic model of baskets will soon become the best-seller of this summer. Il ya fort à parier que les SL 72 fouleront les tribunes des JO de Paris, lacées aux pieds des supportes. In addition, the names of the collaborations are not published during the day within these sporting events. Sandro is among the highways with French drapes, and then, that Comptoir des Cotonniers, is signed in collaboration with the limited edition of “Histoires d’Athlètes”. Le Coq Sportif presents an imaginary sweat in a hooded griffin at the mention of “JO Paris 2024” and Lacoste as a remise on the go during the day in a polo and a peak Sport édition Olympique Heritage 1924. This piece is designed to please the most fashionable people of France.
Photo courtesy: Screen Capture
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