Bing: ChatGPT search engine

The recent integration of ChatGPT Search with Bing has generated a lot of interest in the technology community. According to various sources, ChatGPT Search actively uses the Bing index to provide search results. This collaboration between OpenAI and Microsoft is not surprising given the history of collaboration between both companies.

How Bing integration works with ChatGPT search

According to OpenAI, the search engine was built using a combination of search technologies, with Microsoft’s engine being one of the most important. This was confirmed by OpenAI’s VP of Engineering, noting that they use a set of services in which Bing plays a critical role.

An important aspect to consider is that Websites that are not indexed by Bing will not appear in ChatGPT search results. This may be due to known bugs or penalties imposed by the search engine. For example, Ivan Hristov showed in a post on LinkedIn that the site that was penalized by Bing also disappeared from ChatGPT search results, despite the fact that it was performing fine on Google.

Although ChatGPT Search and Bing share the same index of web pages and documents, search results are not identical. A comparison of OpenAI and Microsoft search engine results revealed significant inconsistencies. Some sites that rank highly in the AI ​​service don’t appear on the first page of Bing results for the same queries.

https://twitter.com/glenngabe/status/1853078070061592906?ref_src=twsrc%5Etfw

If you want your website to appear in ChatGPT search, it must be in Bing.

For those interested in optimizing their presence on the OpenAI search engine, it is important to ensure that their websites are properly indexed by Bing. This will not only improve your visibility in ChatGPT search, but will also provide you with a wider presence in the Microsoft search ecosystem.