Black Friday 2024 in Chile: when it starts, sites, participating brands, offers and discounts

Black Friday, the American tradition that kicks off the Christmas shopping season, will get a new version in Chile, where thousands of brands, stores and businesses will offer unprecedented deals and discounts on hundreds of products and services. The Santiago National Chamber of Commerce (CNC), the trade union organization representing Santiago de Chile’s traders, said 2,100 physical stores and 562 online sites will participate in the event, which will last through next weekend. This new version of Consumer Day is added to Cyber ​​Day (May) and Cyber ​​Monday (September), where companies also get the best discounts through their digital platforms and for a limited time.

The South American country adopted Black Friday in the 2010s. This is in contrast to established custom in the United States, where shopping day is set aside for the fourth Friday in November, the day after Thanksgiving. Black Friday

The Chilean one will last at least a whole weekend. The commercial celebration was strengthened by the Covid pandemic in 2020, with consumers leaning towards e-commerce rather than physical stores.

When does Black Friday start and end in Chile?

The shopping event begins this Friday, November 29th and ends on Monday, December 2nd. Some stores or brands may extend their offers and discounts for a few more days until the week ends.

Products and services for sale

The CCS details that the thousands of participating companies have been divided into 20 categories into which the products and services they offer are classified. Among the most numerous are products for the home (56), health and beauty (57), clothing and footwear (58), sports and open (41) in addition to other traditional ones such as children’s (29), technology (36), food (27), automobiles (47), real estate (16), entertainment (16), travel and tourism (27), among others.

Which sites, stores and brands are participating in the program?

Black Friday deals will be available in both physical stores and digital platforms of participating brands. For in-person retail, there will be 1,100 discount retail spaces in the capital region; another 1,000 will reach other regions of the country. A complete list of brands, products, services and companies participating in Consumer Day is available on the official website of the event.

Where to find offers

Finding deals online has become easier in recent years with the emergence of a variety of platforms where consumers themselves share information to compare the cost of products. These websites also let you know if the offers are real or if the discount is not preceded by a significant increase that will reduce the credibility of the discount. Discounts Rata is one of the most recognized by Chilean shoppers on social media and Knasta are two sites that allow you to find the best prices.

Consumer Mediation System

The event will feature the ‘Online Resolution’ system developed by CCS and its Center for Arbitration and Mediation (CAM) to resolve cases and issues from clients to companies. The mechanism aims to ensure that both parties can quickly and efficiently reach an agreement in case of any disagreement during the transaction. The mediation platform followed by more than 200 participating companies is available on its official website.