Blockout 2024: calling for a boycott of influencers could become a new business?

Lecture times:

2 minutes.

Names of Internet users objecting to the boycott of influencers who do not condemn the pas-le-attacks on Tsahal-sur-les-sol Palestine. A boycott that could lead to the death of millions of euros created by content creators.

“Blockout 2024”. This Social Media hashtag is intended to call for a boycott of influencers who post articles about how residents of South Palestine faced other attacks on Israel on October 7th. I started on May 6th at the Metropolitan Museum of Art in New York, three years later attending the MET Gala. American influencer Hayley Kalil with 10 million followers, who was seen with another design worth millions of euros, posted a video on TikTok accompanyinga phrase suitable for the debut of a general boycott : “what is the essence of brioche”to paraphrase Queen Marie Antoinette, the face of the people.

Pleasantry that doesn’t exist “Pas forcement la bienvenue in this period of strong inflation and context of geopolitical trend”, says Fadhila Brahimi, an expert on communications for public people. Certainly, Internet users don’t deserve to be disconnected from reality by influencers

alors que, suivis par des millions of people, ils devraient au contraire “user leur voix à bon escient”and etc. “you can’t limit the promotion of the latest brand in fashion”, poursuit l’experte. As a result, people like Kim Kardashian have lost 800,000 followers in the past few days. EU Ras-les-Baules General If you want to influence the income of content creators, isn’t the economic model based solely on the support that the community brings?

Risks for Content Creators and Lack of Influence

Pas si sûr… Car ces pertes d’abonnés “neither one nor the other is essential”– explains Karina Cheklit, founder of the digital communications agency CC Communication. Lorskil worries the influential people of this envergure-là, “I will lose a million dollars and it will represent a large sum of money.”, relativity-t-el. Surtout que, bien souvent, ils ont plusieurs activités parallèles, telles que la musique or l’art, et ne vivirt donc pas only des revenus de l’influence en ligne.

“Kanye West in this parfait example”, illustration by Estelle Guet, directive of the digital communications agency 2GR and content creation. After an accumulation of problematic comments and anti-Semitic threats, artists are voicing controversy about the victim of an online boycott in 2022. “premiere of the genre”, says the expert. A major boycott that could result in the severing of partnerships with GAP, Balenciaga and Adidas in 2022. If the contract with a brand in three groups ends, it will be worth the money paid.$1.5 billionKanye West remains a vanguard entrepreneur and music artist, but Venus is not exclusively influential.

Estimated “pluses designs de milliers d’euros, etc.”

In retaliation we boycott the pourrait avoir des “horrible consequences” sur le business d’influenceurs moins connus, tempera Karina Shekrit. An image of Kenza’s Pupette on a video camera aimed at a message sent to the store’s 1.2 million followers on May 15: “Je vous le dis, au moins c’est clean et net, je suis une pro palestinienne. I don’t work for young people or young adults. (…) Je n’ai aucun partenaire, aucun Agent qui est juif ou quoi que ce soit”. Des propos that can avoid it “dramatic effects for the economic model of influence”. D’ailleurs, the government condemns the behavior “Illegal evidence” creator, etc. An example of a sanction involving the deactivation of a son’s Instagram accounteffective time after video publication.

Au-delà du tollé mediatique qui pourrait bien lui coûter des dizaines de milliers d’abonnés, cela représente pour Poupette Kenza, qui se fendait de plus d’un location de produit par jour, Autant d’occasions en moins de méaliser des stories, publications and content for brands avec qui elle aurait pu travailler. If you remove your son from Instagram, then Pupette Kenza’s financiers will be eaten“pluses designs de milliers d’euros et plus”, Selon Fadhila Brahimi. Essentially, one will have to face the detrimental consequences of partnerships with the impact of boycotts on brand image, i.e. “It is quite possible that those responsible for transmitting information about these latest events are suggesting l’arrêt de toute cooperation”I’m looking forward to it.