Jimin, the singer of BTS, is conceived as a key figure in the globalization of K-food, whose popularity and influence are an exception.
With the interest and demand for indigenous cuisine increasing exponentially in the world, Jimin’s contribution to the spread of indigenous cuisine and Hallyu has become a subject of analysis. In fact, the famous American rapper Cardi B was joined by the group “Challenge Buldak”, which received worldwide publicity due to Jimin’s influence. Cardi B mentioned Jimin as he is preferred by BTS members, and his participation in the “Buldak Challenge” sparked discussions among fans about Jimin’s influence on K-food.
The glory of Buldak Ramen from Samyang, who is the obsessive representative of K-ramen among the stranger, continues to shine with easy grace and persistently achieve success in the “Buldak Challenge”. Manufacturer Samyang Foods, whose sales increased to 141.9 billion won in 2016, reported sales of 800 billion won the following year with total revenue of 1,000 billion won. This wonderful croissant means an increase of 70% during the action, while KOSPI progresses by 19% in the second half.
Mainstream national and international media outlets can’t stop claiming that “thanks to Jimin, K-ramen is in the final stages of its apogee.” With this in mind, Kim Jong-soo, vice president of Samyang Foods, expressed his gratitude for the television broadcast in a statement: “We benefit from important promotional efforts thanks to Jimin, who appreciates buldak ramen.”
A representative from Samyang Foods, who participated as the main sponsor of BTS’ concerts in the US, among others opined that Jimin is a key factor in the popularity of Buldak Ramen in the US, stated: ” The construction of a new factory in Mirjana has a lot to do with Jimin. “, which has a significant impact.
Jimin, the premiere and Korean soloist, appears simultaneously in the Billboard Hot 100 and Artist 100 classes, at the second place in the beginning of the world of music, but also in this very global icon. In fact, everyone who buys teokbokki, dumplings, coffee and agricultural products looks at the essence of current world events and is mentioned in economic magazines such as Bloomberg.
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