Coldplay, the next band to appear on the chest of Barça’s shirt thanks to Spotify

A new Clasico for the men’s first team is approaching, and traditionally it comes with a logo change on Barca’s shirt that promises to shake up the world of sports sponsorship once again. This time, Spotify has chosen none other than one of the biggest and most recognizable pop-rock bands on the planet – Coldplay. The logo will be worn by the first men’s team in the Clasico on October 26 and by the women’s team against Eibar on November 2.

The British band’s logo, which will appear on the T-shirt, is inspired by their tenth album. “Moon Music” published on October 4th last year, from which singles have already been extracted ‘I feel like I’m falling in love’ And “WE PRAY” featuring Little Simz, Burna Boy, Elyanna and TINI.

Coldplay is the most streamed British band of all time on Spotify. She has 11 songs in the Spotify Billions Club, a group of songs that have accumulated more than one billion views on the platform. Coldplay’s tunes are featured on more than 100 million user-generated playlists around the world, and all the culés associate their song “Viva la Vida” with the success of the first boy band in 2009, when the song became the soundtrack to some of the sporting exploits included in history in the world of football.

Exclusive solidarity t-shirts for sale

As usual with such symbolic logo changes, two exclusive editions of the playing shirt will go on sale, available from this Friday the 18th in Barça stores and on the club’s e-commerce platform. A pre-registration page is available starting this Thursday the 17th, starting this Thursday at 11:30pm and running until the physical stores open on Friday the 18th at 10:00am.

One of the limited editions will consist of 1,899 pieces of the Coldplay logo match shirt, while the other, even more exclusive, will consist of just 22 pieces, also in Match quality, with a fluorescent effect on the logo and signed by the starting players of both matches, the classic match and F-League match.

Spotify, Coldplay and FC Barcelona will donate proceeds from sales of these two T-shirt collections joint project from the United Nations Refugee Agency (UNHCR/UNHCR) and the FC Barcelona Foundation. The FC Barcelona Foundation and UNHCR/UNHCR recognize the power of sport to change lives.

FC Barcelona, ​​Spotify and Coldplay will also launch a casual line of T-shirts, sweatshirts and scarves this Friday, both in Barça Stores and in the club’s e-commerce. The merchandising features motifs that combine the graphic imagery of British band Moon Music with elements of the corporate image of FC Barcelona and Spotify.

Barça and Spotify: strategic alliance

The reveal of the Coldplay logo is the latest activation of the Spotify and FC Barcelona alliance, which uniquely brings together the worlds of music and football. This activation is an example of how the association with Barça goes beyond the brand, as it offers artists new distribution platforms and creates promotions as outstanding as those carried out with KAROL G, Rolling Stones, ROSALíA and DRAKE.

Coldplay Statements:

“We are honored that Spotify chose to include our “Moon Music” design on the FC Barcelona jersey. We have had a special relationship with the city and the Club for many years. We are also proud to support UNHCR/UNHCR in their vital work protecting refugees and displaced people around the world. “Thank you from the bottom of my heart to Spotify and FC Barcelona for making this possible.”

Statements from Julie Giu, Vice President of Marketing, FC Barcelona:

“We are thrilled that through our partnership with Spotify, Coldplay will be featured on the FC Barcelona jersey during the Clasico. The band and the club share a mutual love that goes back many years, from the band’s visit to training sessions to Barça players seeing Coldplay live in Barcelona over the years, with the band’s music turned into the soundtrack to some of the club’s best moments.

Statement from Mark Khazan, Vice President of Sponsorships and Marketing at Spotify:

“Coldplay are one of the world’s most loved bands on Spotify and their historical connection to Barça runs deep. We are delighted to celebrate this history with fans around the world through the iconic Barça jersey. “The release of Moon Music is the perfect time to celebrate the power of football and the ability of music to bring people together.”