In almost every field, especially if we talk about technology or the Internet, English has been eating the toast of Spanish for decades.
This is also widespread in the food sector, although McDonald’s has now succumbed to its Spanish customers who Social networks demanded a name change its McMuffins and decided to rename them McDalenas in all its restaurants located in Spain. This was the most common name, although there were those who suggested others, such as “McDalenorros” as they were “large cupcakes”.
“Don’t call me Muffin, call me McDalena” is the slogan that McDonald’s is using to announce the name change of its classic McMuffins in a campaign that was supported in Madrid by a huge canvas installed on a building on Alcalá Street, and humorous video which leaves no one indifferent, since in it we see McMuffin, who enters the Uniform Civil Registry of Madrid and leaves with his name changed to McDallen.
Of course, as soon as the name changes, cupcake continues to express his thoughts in Englishbecause the packaging says “Hello, my name is McDalena” instead of “Hello, my name is McDalena.”
McDonald’s says the only reason they switched from McMuffins to McDalenas is because satisfy your customers, as thousands of them have been demanding changes on social media for some time now. For a brand, this means adapting to local preferences and defining a new hint of intimacyjust like when purchasing the products you use to prepare your menu.
“At McDonald’s Spain we understand that true innovation comes from active listening.adaptability to local needs and an approach focused on our customers,” says Natalia Echeverría, Head of Marketing and Digital at McDonald’s Spain, who also notes that “McDalenas is a tangible result of this philosophy, which leads us to change the name of our product to popular request.
The head of the marketing department in Spain of the American company believes that “with this new product We are revitalizing and diversifying McCafé’s offering. with two flavors to give everyone more breakfast and snack options.
McDonald’s has theirs too Mcpops sweet desserts in three flavors: walnut, white chocolate and Lotus Biscoff. Although in this case, the company has no plans to change the name of its McPops, calling them “McEstallido” or something similar.
Moreover, McDonald’s retains the names of almost all of its products in English, with the exception of the classic Quarter Pounder, the McCafé line and the McPollo burger, although the rest of its chicken products use the word “chicken” and does not call its fish products “McPescado”, or rather ” McFish.” If McDonald’s wants to continue Spanishizing its menu, it has a lot of work to do..
McDonald’s McDalenas are included in McCafé’s selection of sweet and savory desserts and can be found at two updated versions: chocolate and salted caramel. Of course, despite the change to “McDalenas”, salted caramel is still called in English: “Salted Caramel”. Chocolate is useless since it is spoken in the same way in English and Spanish. Both McDallens do not skimp on calories or energy reserves. 573 calories (441 per 100 grams).
McDalena process in the registry
In order to change his name in the Uniform Civil Registry of Madrid, McDonald’s McMuffin had to take into account that the delays were due to “a strike of officials in the service of the administration of justice” and ask for time over time.
The procedure is simple in the Uniform Civil Registry of Madrid, although must be clearly communicated during an important meeting to access the service by calling 012 if calling from Madrid or 91 580 42 60 if calling from outside.
To change your name you need to send request to the registry office or the Ministry of Justice or the general director of the notary office, in which case it is necessary to present a literal certificate of birth registration and documentary evidence which confirms the habitual use of the proposed name. In the case of the new McDalena, they confirm that it was already called that by thousands of customers who were eager for an official McDonald’s change.
The registry can also carry out procedures such as registering newborns, obtaining a certificate of life and status, opening a civil marriage case or preparing National oathwhich can only be requested by those who have obtained citizenship by submitting documentation in the Uniform Civil Registry of Madrid, as well as by those who have obtained citizenship electronically and are registered in the capital of Madrid.