D’Adèle Exarchopoulos Marion Cotillard, why do Marcia Fontelles’s robes advertise French film actresses?

She dances to gypsy notes, dances in a pose with buns of chewing gum, a spear of respect in a slippery dress in a pose or in dressing gowns, droites moulantes and fendues with animalistic motifs. The wife of the mafia and the new égérie of the Nouvelle Vague, embodied by Adèle Exarchopoulos, in a video shot by photographer Pierre-Ange Carlotti, the new campaign for the Marcia Summers 2024 collection. In short, this brand of robes is sexy, cool and powerful. “End the enchantment of Parisians and French cinema.

Sage of the face, keep your fingers on the skin

This young label that takes all the courses in the air of the moment – decompression and self-sufficiency – says Emma Raynaud, a cheerful blonde 36 years old, former model and classical dancer, not a career stylist, designer, debuted in 2018 with an explosive creation: Tchikiboum, a robe in econyl (recycled nylon) with ribbing on the skin. Plutôt sage de face, nettement moins sur la Côté, la Tchikiboum is a dress of revenge – according to her that she dressed women, who decided to avenge themselves by being sexually active (and valentine) and not by retaliating against men. “This robe is not just a declaration of sexuality to show when it is sublime after some breakup of love”, preceding the creation in 1994 of Lady Diana’s famous revenge dress Noir, which was installed in 1994, two years after her separation from Prince Charles, all in jackets and in a glamorous black robe with an ultra-low neckline.

Robe without trousers

“After leaving, I think it will be a dress worn over trousers, we are talking with Emma Raynaud. And then, one day, one of my friends wore a dress for a party, without being dressed up. It’s really too much. It was a small post on Instagram, and I started getting a lot of messages. I couldn’t get on the site, and the stock was immediately cut. The first thing that came out was a photo of Harley Weir, who admired me, I wear it so much, I don’t know. I think my first client will be my cousin,” poursuit-elle en riant. Another coup: Leïla Bekhti, who doesn’t work as a stylist, and Adèle Exarchopoulos. The two actresses posed for their first lookbooks. Sans oublier son of the Mari producer, Hugo Seligac, the golden boy of French cinema (Le Grand Bain, BAK North, november, L’Amour ouf…) who decided, left, became an investor in the small enterprise mode. “After 15 years in the ensemble, I demand that I see the films that are produced, and I also donate ses Conseils sur Marcia. “In this une vraie équipe, and il été d’une grande ide, as he peut l’imaginer,” the creator admits.

Adele, Leila, Anais and others

In 2023, Emma presents the Marcia show at the Amelot garage in the 11th arrondissement of Paris. Front row: the atmosphere of the Cannes Film Festival (without international stars). Adèle Exarchopoulos, my muse, and Leïla Bekhti, my friend, my friend, my friend, to support Géraldine Nakache, Anaïs Demoustier, Tahar Rahim, Vincent Lacoste, Gilles Lellouche… And Jonathan Cohen is not Piou Piou’s companion, the fence, the show. On the catwalk, Marcia Baila de Rita Mitsuko, who inspired the name of the label résonne. The creator of the jewelry house Charlotte Chenet, whom Emma Reynaud wore for a long time, is also in the salon of Balenciaga mannequins. “During the era, Charlotte worked on the ready-to-wear collections of Nicolas Ghesquière’s cats and was involved in advertising the clothes of the catwalk. J’ai beaucoup appris en la careant travailler,” says Emma.

After this coup d’état, Marcia is on all legs. Marion Cotillard reunited with her group of fans and appeared next to her Instagram account of the brand in a pin-up dress with polka dots that emphasized her curves. Most of all, in these languages, you can get a resume to succeed on the label and on the cinematic connections with the stylist. If your clothes are really nice, it is precisely the fact that a sexy dress is comfortable and convenient (it adapts to any body) that makes it desirable. And Marcia’s fans also understand the young actresses in fashion, who are clients of their mothers and other environments, “des femmes qui travaillent et ont assez de bouteille et de confidence en elle pour porter ce Genre of clothes”, more precisely Emma. In this genre you can also find the “Heartbreaker” (briseuse de cœur) in thin straps, lace and lace on the dress or the “True Romance”, a long robe, a nightgown without an overture, but more sculptural.

Heroes of the world and the world

Summer 2024 will be a time to refrain from “hot” prints in the style of “red heat”, lamé or prints with leopard or python, as well as mini-robes with three sexy decoupages. Emma Raynaud explains: “This collection reflects the strong women who inspire Elvira Hancock (Michelle Pfeiffer) in Face with a scar I told Al Pacino (Tony Montana), “Don’t call me baby, I’m not your baby.” I love heroes. movies about revenge like Jeanne Moreau performed by Marie Etait in Black or Uma Thurman in the movie Kill Bill. Marcia, she is also three 80s, she has a sense of humor and is an expert on these years. Yes, Adèle Exarchopoulos incarnates with this fun, this sensuality, this freedom of tone and this phrase when she is especially close to her».

In the morning, Marcia déménage, in all the senses of the term. Emma Reynaud left the bureau and the studio (her son on bail and in retirement) and, as an assistant in the new place, installed the structure of her son Marie in the Chi-Fu-Mi production bureau. Are they ambitious? Faire passer la marque to a stage manager and offer a complete set, and the “clothes without culottes” are so sour. In the rental, she will also offer corset vests with cargo pants and a frock coat inspired by her lace dressing gown. Rêve ultime: see the boutique in Paris. She will be present at the Olympic Games at Galeries Lafayette. The itinerary for children’s holidays? Yesterday. Entrepreneur, singer, mother of two children aged 9 and 5, also with moments of despair and difficult periods.

Free your stains

“Long-term pendant, I regret having given up dancing at 16 and the tet coup, I demand that I sacrifice my childhood and youth in this discipline without poursuivre. Even though I still have time, I know that all these things I do will be the same, and I finally decide that the parks are not linear but chaotic. The same for the Covid-19 period, which is very difficult: I have exit points from the Galeries Lafayette to the Champs-Elysées and the Bon Marché, and on this day I always go to the bookstores and they are behind closed doors. “I am retrouvée with the cartons immersed in the bras.” Lux? She told about the stains and offered clothes on her website online, and it will be convenient with my hands. Result: they are sold to everyone. Blonde’s revenge?